Disney shows off new Infinity game
19 July 2013 Last updated at 20:01 BST
Disney Infinity is a major new video game release which brings together characters from the entire Disney empire for the first time.
Players are able to collect and swap real figures which interact directly with the game, changing characters and environments instantly.
Producer John Day explains the concept of the game to the BBC, and answers the suggestion that it may cost parents a lot of money.
Video journalist: Dave Lee