E3: PlayStation 4 console priced cheaper than Xbox One


Sony's Andrew House explains the strategy behind PlayStation 4

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Sony is set to sell the PlayStation 4 for a cheaper price than Microsoft's rival Xbox One.

The Japanese firm announced at the E3 trade show that its machine would be sold for £349 in the UK, $399 in the US and 399 euros across Europe.

It added that it would not impose restrictions on second-hand games.

Sony also unveiled what its box would look like, having previously kept the design under wraps at its February PS4 press conference.

For many in the audience at the Los Angeles event, the scale of the price difference came as the biggest shock.

Earlier in the day Microsoft had revealed its new console would cost £429 in the UK, $499 in the US and 499 euros.

"Clearly the big headline is that the PlayStation is going to be $100 less than the Xbox One when they come out in the US," Stephen Totilo, editor-in-chief of the gaming news site Kotaku, told the BBC.

"Microsoft is going to need to look again at its price or explain why it offers better value, such as the inclusion of its Kinect sensor.

View from E3

If console battles were decided by the frequency and volume of whoops and cheers from excitable gaming fanatics, then Sony has won it hands down.

The biggest of all was about price. The PS4 will cost $399 or £349, a price point which drew gasps and then cheers from the audience in Los Angeles.

Cost aside, it was Sony's stance on DRM - digital rights management - which also drew huge applause.

"PS4 will not impose any new restrictions on your use of PS4 game discs," said Jack Tretton, boss of Sony Computer Entertainment America.

It was a cheer for what his audience saw as basic right.

Unlike Microsoft, however, Sony has still to provide a launch date, indicating only that the PS4 would be released in time for the "holidays" - a reference to Christmas.

"Of course, in the short-term it may not matter too much because when new consoles launch, supply is typically limited and hardcore gamers will pay anything to snatch them up. But six months or a year later on it will make a difference and Microsoft may feel at that point that it needs to match price with Sony."

Second-hand games

Sony also sought to distinguish its games machine by announcing it would not introduce any new restrictions on pre-owned disc-based games bought from friends or retailers, nor would it require users to regularly authenticate their machines via the internet to allow games to continue being played.

By contrast, Microsoft has introduced limitations on who consumers can buy second-hand titles from and has introduced a requirement to connect to the net once every 24-hours to play games on the Xbox One.

"With Sony continually pushing their gaming credentials and the development of the PlayStation brand for gamers throughout their presentation - it has very publicly slapped Microsoft across the face," said Alex Simmons, UK Editor-in-Chief of news site IGN.com.

"Talk of restrictions on the sale of pre-owned games and a requirement for an internet connection have been two of the largest consumer concerns surrounding the next-generation consoles."

'Pole position'

Sony's gaming division accounted for $7.5bn (£4.8bn) worth of sales in its last financial year, representing just under 10% of its total revenues.

The PS4's predecessor, the PlayStation 3, beat the Xbox 360 in terms of global shipments but was in turn outsold by Nintendo's Wii, according to market research firm IDC.

The Order: 1886 London-based The Order: 1886 was among the exclusive PS4 games revealed at E3

However, the Wii U - which launched in November - has failed to meet its sales projections, something Nintendo has blamed on delays to games releases.

"It's a big opening, the Wii U hasn't performed up to Nintendo's expectations or that of the broader industry" IDC's gaming analyst Lewis Ward told the BBC.

"You only get about once a decade to reset expectations around what a platform will be, and therefore the launch of the PS4 has the potential to move Sony back into the pole position it was at with the PS2."

New games

Sony said that 140 PS4 games were in development, 100 of which should be released within its first year.

Among the titles that will be exclusive to the PS4 which had not previously been revealed was The Order: 1886, a steampunk-styled shooter set in the 19th century.

In addition, Square Enix announced that it was bringing Kingdom Hearts 3 - a role-playing game involving locations and characters from Disney cartoons - to the platform.

Sony said it also wished to make the PS4 the most "open and inclusive" platform to independent developers and highlighted a range of titles from the sector including a remake of 1997's Oddworld.

One expert suggested this was a deliberate effort to take advantage of the fact several small studios had complained of experiencing problems when trying to release titles onto the Xbox.

Sony E3 press conference Sony spent time to spotlight titles from small independent developers

"While Microsoft has found itself incurring the wrath of many indie developers, Sony has taken the opportunity to reach out to the sector earning it access to great games and also a great deal of goodwill," said Christopher Grant, editor-in-chief of games news site Polygon.

"But while Sony says that it allows 'self publishing', it's not the kind of open market we might think of when we hear the term in association with smartphone platforms like iOS or Android."

Vita lives on

In addition to the PS4 news, Sony also talked up the PS Vita.

It has previously acknowledged that sales of the handheld console had fallen behind expectations.

But at E3 it stressed the machine was "just beginning its life cycle".

It said that 85 titles were coming to the platform this year including Batman Arkham Origins, Killzone Mercenary and a new episode in Telltale Games' The Walking Dead series.

It also described the Vita as "the ultimate companion device" to the PS4 since the handheld can stream the bigger machine's titles.

Console competition
Infamous Second Son Sony showed off new footage from the latest game in its Infamous franchise at the event

Despite the PS4's price advantage, one observer at E3 said it was too soon to assume it would outsell the Xbox One.

"You don't get the Kinect with the PS4 - Sony's Eye camera isn't as powerful and may be sold separately - so Microsoft can push the fact its sensor is worth the extra £80," said Stuart Miles, founder of the Pocket-lint gadget review site.

"The other thing is that the Xbox One games line-up seems to be stronger at launch.

"A lot of the games announced at Sony's event have been given a 2014 date and its Gaikai cloud streaming service won't start offering PS3 titles to the new console until next year as well."

Read more of the BBC's E3 coverage.


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  • rate this

    Comment number 294.

    its MS for God's sake. Rip off and pass your details to crooked US agencies. get a life and bin all MS rubbish

  • rate this

    Comment number 293.

    Similarly PC gamers would claim that the mouse and keyboard setup (&joysticks etc) is more intuitive or useful, whilst at the other end of the argument people find controllers easier to use. it's whatever you're used to.If you're tech savvy and are comfortable in cheaply upgrading your computer every fewyears that's fine, but some people take comfort in consoles that require no skill to maintain.

  • rate this

    Comment number 292.

    I don't know anyone is comlaining about the price full stop! The obviously have no clue whatsoever about the hardware inside and the equivalent cost in the PC market. They are both priced very fairly. Still won't make me touch the Xbone though as I simply won't support the abuse of my consumer rights.

  • rate this

    Comment number 291.

    "281.engineer-neil - There's a simple answer to that isn't there? Don't buy one and get a life instead."

    Whats the point in remarks like that? People say stuff like this all the time and it's usually the ones that spend all their time sat in front of the TV anyway or wasting money in the pub.

    I love playing games but I also leave a perfectly active life playing rugby, football and biking.

  • rate this

    Comment number 290.

    Console games are either the 1000th iteration of a football franchise, an unrealistic driving 'simulator' franchise or infantile FPS franchise. The graphics improve, but the gameplay is identical.

    I'm just glad we have indie developers funded through Kickstarter etc to at least give a nod to the innovative games of old such as Syndicate and Powermonger. The moniker of 'AAA' is laughably shallow.

  • rate this

    Comment number 289.

    Also can I just point out that people can be gamers and also do other stuff. I consider myself to be a pretty hardcore gamer, but shock horror I also read books, go out to the cinema, have a full time job, go out with friends, go to the gym...hell I even taught myself how to knit!

    Gamers have a stigma of being lazy, we're not. Funnily enough we just enjoy gaming!

    @swinte10 exactly!

  • rate this

    Comment number 288.

    Has anyone heard about the new Starship 21 ZNA9 Console. ?

  • rate this

    Comment number 287.

    Anyone else a little underwhelmed by the games mentioned? There seems to be little imagination or ingenuity. Aside from "The Order: 1886", which looks like yet another grey-brown shooter, every other game in this article is either a sequal or remake.
    Hopefully something interesting will come out. Something as amazing as GTA:III was for the PS2.

  • rate this

    Comment number 286.

    Sony really pulled the rug from under Microsoft. BUT I wont pay again for online play. That's what I am buying when I pay my £60 for the game initially. Why pay again?

  • rate this

    Comment number 285.

    @260. Paul Atreides
    "Personally I think that books represent much better value (and are ultimately far more stimulating)
    there are much more important things to discuss on HYS"


    Do you also go to the cinema and tell everyone you don't like films? or go to Mcdonalds to say you prefer chinese?

    Don't like it, don't read it. Don't read it, don't comment.

  • rate this

    Comment number 284.

    @All those moaning that there are more important things for HYS

    Not everyone wants another doom & gloom story to moan about. There are PLENTY of forums for that. Some people actually have hobbies and an interest in games/entertainment technology.

    I don't like Soccer, but you know what - I do not go on sports forums to complain they exist because they are not important to me. Its common sense.

  • rate this

    Comment number 283.

    To all those complaining about this story

    1. If you dont think of this as news then dont read the story its simple

    2. People who say these are a waste of time. Gaming is an art form now with complex storied and visuals better than most Hollywood films.

    3. People saying about their children. They are your kids. If they play to much its your fault. If you cant afford it then dont buy. Simple

  • rate this

    Comment number 282.


    For the record HD 2900 > HD 3800, Radeon's numbering system is odd.

    And FPS is great but if you want an immersive gaming experience you need the quality. It isn't hard to get good FPS as this whole conversation as shown (yes with an 8 year old card I get decent FPS still) if you know how to build a good value computer.

    With rgds to below min spec leading to poorer gaming: CONSOLE.

  • rate this

    Comment number 281.

    17.jacroberts "My question is why is it $399 (£256) in the USA but £349 here? Is it just a case of ripoff Britain?"

    There's a simple answer to that isn't there? Don't buy one and get a life instead.

  • rate this

    Comment number 280.

    273. Andrew Davis
    The console is lower priced in the States as there is virtually no tax on it. They work that way because their public services are totally rubbish."


    Prices in the US are usually given without sales tax because it's different everywhere, so there isn't a single rate to use. Prices in the UK are given WITH sales tax (VAT) because that's the law

  • rate this

    Comment number 279.

    US prices do not include taxes. So they would much likely be more like $500 with a similar tax rate to Britain (20%) , moreover, things are slightly more expensive in Britain to cover future currency value fluctuations.

  • rate this

    Comment number 278.

    Oh and here's a few things to think of:
    Xbox need to connect one every 24 hours (can't connect? No games for you)
    You need kinect (No kinect? No games for you)
    Only one person per game (even if you live together)
    Having to pay extra just to watch TV

    Sorry Xbox your just not worth it

  • rate this

    Comment number 277.

    The PC/console argument is getting seriously old now, there's no clear defining winning as either side may avidly claim, as their are no clear criteria to judge the devices on. You can't contest that the most powerful PCs are more powerful than these consoles, but is that supreme power either necessary or relevant? It is but only if that is a quality that you as an individual look for when gaming.

  • rate this

    Comment number 276.

    258. Skinbobrabbit

    Instead of judging him why do you not join in and see what the fuss is about? People see gamers as lonely geeks but we are wives, husbands, children, doctors, shop workers, lawyers etc. If your son enjoys gaming and he is doing no harm leave him be.

    274. Killer Boots Man

    Paying for online is once way to pay for the servers. Look at how much hacking has happened with the ps3

  • rate this

    Comment number 275.

    I don't know why everyone is complaining about the price being set without taking the exchange rate into account. For one, they obviously have to an extent. It's 499 USD, 499 EUR, and 429 GBP. The exchange rate fluctuates constantly, so it makes little sense to price it based solely on a rate that will change tomorrow.


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