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Kobo launches Aura HD reader to challenge Kindle

15 April 2013 Last updated at 19:43 BST

Kobo has shown off its latest e-reader at the London Book Fair.

The Aura has a high definition display and is the "closest thing to reading real print on paper", according to chief executive Michael Serbinis.

Rory Cellan-Jones asked him how the product would compete with Amazon's Kindle - and what the growth prospects are for the e-book industry as a whole.