Facebook: Web reaction to the News Feed revamp

Facebook Facebook's revamp introduces a pop-out black bar first introduced in its mobile apps

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Most Facebook users have yet to experience its new look - the switchover will take months to complete - but details of the changes are starting to sink in.

The move is perhaps less shocking than the introduction of Timeline or Graph Search because many of the website's headline changes are already familiar to its app users.

Even so, marketers have been puzzling over what having bigger pictures means for the effectiveness of adverts, while the public has expressed mixed feelings about the promotion of news feeds and other changes.

Many have also noted Facebook's home page now looks more similar to that of its rival Google+, although in fairness it was less than a year ago that critics were highlighting that Google had "borrowed" some of Facebook's features for its social network.

This is a selection of the material published online in the hours after the California press conference announcing the revamp:

Financial Times:

The changes will appeal to advertisers who have been looking for more ways to capture the emotional impact of visual advertising on the social network, particularly on mobile devices.

The Register:

Facebook News Feed The revamp puts more emphasis on images rather than text

Having specific feeds is a good idea, but it remains to be seen how much people will use them. We can expect to see a lot more companies asking you to "like" them so that they can get on your feeds.


History has already shown that Facebook users don't take kindly to having more than one feed to look at, even if that feed is technically making their lives easier and removing some of the less important updates from the main feed.


Ads weren't discussed at all [at the press conference] which is where most of the clutter is. It will be interesting to see how advertisements evolve with this new design, and if we'll see more of them.

Search Engine Watch:

More screen real estate and more dynamic ads could spell immediate benefits for advertisers... A developer of social games may now have the ability to just advertise on the Games feed as opposed to the general News Feed. And multiple news feeds means the potential to serve more ads.


The biggest change Facebook announced today, from the perspective of publishers and the people who want to read them on Facebook, is the "following" tab [which] will show "every single post" from the people and publishers you subscribe to. If true, that will go a long way toward building trust in Facebook as a home for breaking news.

All Voices:

Feeling a sense of deja vu on seeing the redesigned News Feed on Facebook? Well, you're not alone - there are many who think Facebook's revamped News Feed looks a lot like a Google+ homepage.

The Next Web:

To say Facebook ripped off Google+ would be incorrect. Facebook is clearly taking influences from a number of different sources, including the playfulness of Tumblr and countless mobile design trends.

Wall Street Journal:

Facebook screenshot Users can choose from a list of topic-specific updates in addition to the main News Feed

Third-party applications are going to get a crack at showing richer content. This opens the door for existing applications that were hampered by the News Feed to show off better content, as well as leaving the door open to newer applications to be built to take advantage of the new, more visual News Feed.

MIT Technology Review:

In the past, users have protested sudden sweeping changes to site features. By bringing the new News Feed to users bit by bit, Facebook may be able to drum up more excitement.


Hope I will get used to this design soon though still prefer the old one. - Yousef Barahmeh

Be great if we could actually have a say over the TOTAL privacy of our profiles - Lisa Exeter

Don't care what it looks like i just hate these "suggested posts" on my wall. Spam ads sanctioned by FB! - Barrie Mason

Looks cleaner - Ouzair Hafeez

It's not like anything can always be perfect, but change and constant innovation will one day lead to greater improvement. - Philip Gold


I think it makes the web interface look more touch friendly than needed. I want a different fb experience on the web to the mobile. - @omracer

Google+ screenshot Some people think Facebook now looks more similar to its rival Google+

Dare I say it... It kinda looks better - @LizzieBettySL

I have a group page and it stretches the header picture and completely ruins the look of the page. IF IT AIN'T BROKE DON'T FIX IT - @watchnut

Hate to admit it ... the new #Facebook News Feed looks promising. Better designed, visually rich. @bszymeczko

I think that I'm glad I've had these same features for a year on Google+. Shameless copying on Facebook's part - @DJNattyD

I'd like to congratulate the Google Plus UI/UX team on their successful launch of the new Facebook news feed! - @0ll13 3xl3y


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  • rate this

    Comment number 61.

    I cannot understand the stupidity of millions of people that use facebook who give their personal details away to strangers. Would you go up to a complete stranger in the street and tell them your name age address habits likes photos etc etc? Yet people do this on a daily basis on facebook. There is no privacy. once one person knows then everyone does FOREVER. Unbelievable!

  • rate this

    Comment number 60.

    Why does the BBC insist on putting facebook stories in its technology section when it should be classed as media ?

  • rate this

    Comment number 59.

    58 Crow
    Own it yourself,it is all your info anyway,and remeber who is the best person to trust to watch your own back,yep,yourself,as your not looking to monetise your data/search trail to keep your share holders happy!
    As Deep Throat said "follow the money",that is the motive of all business,and you can interact without that needing to be a factor,or worry!

  • rate this

    Comment number 58.

    At the risk of flogging a dead horse, I state that people give away their lives to these things at their peril. You give it, they own it. You might claim copyright but good luck enforcing it when they have long-winded contractual stuff hiding the strong grip they put on whatever you send to them. Take the web back, host your own sites. If they're good, people will notice. And they will be yours.

  • rate this

    Comment number 57.

    Dear Mr Zuckerberg,Glad you've updated some pages,and I know you need us all to keep feeding your business model with our ongoing usage for advertising revenue and new disciples signing up as well,but the problem is Mark, that a lot of us boring old parents want our children back, and interacting and building our real world family relationships with no internet involved from time to time,thanks!

  • rate this

    Comment number 56.

    Come on BBC, Ed Milliband makes a particularly bland PPB and you don't comment on it, yet you can make space for this trash.

  • rate this

    Comment number 55.

    52.Michael Lloyd - "You are dead right! Just installed it - tremendous improvement - many thanks for the tip."

    Glad to have helped. :-)

    "You aren't related to J Peasemold Grunt-Thuttock by chance...?"

    The very same! ;-p

  • rate this

    Comment number 54.

    To all who think this is a topic worthy of HYS....

    GET A LIFE!!!!

  • rate this

    Comment number 53.

    Who cares?

  • rate this

    Comment number 52.

    As another poster has already said, Adblock Plus fixes most of it, and it's free."

    You are dead right! Just installed it - tremendous improvement - many thanks for the tip.

    You aren't related to J Peasemold Grunt-Thuttock by chance...?

  • rate this

    Comment number 51.

    I think FB has had it's day. More and more ppl seem to have got bored with it. Me included.

  • rate this

    Comment number 50.

    @46 ommadawn2000 - "You are the product being touted to sellers and your 'expereince' only matters if it is judged it will deliver more eyeballs."

    Oh I know, but if the product isn't happy it can leave, and then they have nothing to sell :)

    There's a very fine line to walk for advertising based services like this.

  • rate this

    Comment number 49.

    You can improve facebook all by yourself, after you login press ALT + F4

  • rate this

    Comment number 48.

    So in 2 days there has been 4 separate articles about the Facebook redesign. When can we get some proper tech news. Why not write a story about how Tesla's cloud music player works in the Tesla Model S? Do an interview with Elon Musk at the same time. You're the BBC you should be doing proper journalism!

  • rate this

    Comment number 47.

    News Feed - have we stumbled upon the reason for obesity?

  • rate this

    Comment number 46.


    Do get a grip. FB isnt about you and your friends, and certainly not about what you want. Its an advertising platform pure and simple, not a service. You are the product being touted to sellers and your 'expereince' only matters if it is judged it will deliver more eyeballs. Block that objective in any way and they will find do what it takes to get a route around the block.

  • rate this

    Comment number 45.

    Facebook has outstayed its welcome. It is now just turning into a glorified opportunity to sell to people who are not interested with companies being sucked in by the hype. I don't use it anymore.

  • rate this

    Comment number 44.

    "removing some of the less important updates from the main feed"

    Yeah, this is a source of constant complaints. 'Less important' updates from friends are the reason people use FB, hiding them degrades the user experience, and 'more important' newsfeeds by advertisers just ruin the whole thing.

    I only want one newsfeed too, it should have *everything* my friends post, and nothing else.

  • rate this

    Comment number 43.

    Bigger photos. Whoo Hoo.
    Nine time out of ten FB won’t upload any photos I try and put there. Other sites e.g. Flickr, Google+ no problems.
    I put it down to FB having a billion + users.
    FB can’t cope with the demands placed on it.

  • rate this

    Comment number 42.

    I no longer use Facebook - life is good :-)


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