Facebook: Web reaction to the News Feed revamp

Facebook Facebook's revamp introduces a pop-out black bar first introduced in its mobile apps

Related Stories

Most Facebook users have yet to experience its new look - the switchover will take months to complete - but details of the changes are starting to sink in.

The move is perhaps less shocking than the introduction of Timeline or Graph Search because many of the website's headline changes are already familiar to its app users.

Even so, marketers have been puzzling over what having bigger pictures means for the effectiveness of adverts, while the public has expressed mixed feelings about the promotion of news feeds and other changes.

Many have also noted Facebook's home page now looks more similar to that of its rival Google+, although in fairness it was less than a year ago that critics were highlighting that Google had "borrowed" some of Facebook's features for its social network.

This is a selection of the material published online in the hours after the California press conference announcing the revamp:

Financial Times:

The changes will appeal to advertisers who have been looking for more ways to capture the emotional impact of visual advertising on the social network, particularly on mobile devices.

The Register:

Facebook News Feed The revamp puts more emphasis on images rather than text

Having specific feeds is a good idea, but it remains to be seen how much people will use them. We can expect to see a lot more companies asking you to "like" them so that they can get on your feeds.


History has already shown that Facebook users don't take kindly to having more than one feed to look at, even if that feed is technically making their lives easier and removing some of the less important updates from the main feed.


Ads weren't discussed at all [at the press conference] which is where most of the clutter is. It will be interesting to see how advertisements evolve with this new design, and if we'll see more of them.

Search Engine Watch:

More screen real estate and more dynamic ads could spell immediate benefits for advertisers... A developer of social games may now have the ability to just advertise on the Games feed as opposed to the general News Feed. And multiple news feeds means the potential to serve more ads.


The biggest change Facebook announced today, from the perspective of publishers and the people who want to read them on Facebook, is the "following" tab [which] will show "every single post" from the people and publishers you subscribe to. If true, that will go a long way toward building trust in Facebook as a home for breaking news.

All Voices:

Feeling a sense of deja vu on seeing the redesigned News Feed on Facebook? Well, you're not alone - there are many who think Facebook's revamped News Feed looks a lot like a Google+ homepage.

The Next Web:

To say Facebook ripped off Google+ would be incorrect. Facebook is clearly taking influences from a number of different sources, including the playfulness of Tumblr and countless mobile design trends.

Wall Street Journal:

Facebook screenshot Users can choose from a list of topic-specific updates in addition to the main News Feed

Third-party applications are going to get a crack at showing richer content. This opens the door for existing applications that were hampered by the News Feed to show off better content, as well as leaving the door open to newer applications to be built to take advantage of the new, more visual News Feed.

MIT Technology Review:

In the past, users have protested sudden sweeping changes to site features. By bringing the new News Feed to users bit by bit, Facebook may be able to drum up more excitement.


Hope I will get used to this design soon though still prefer the old one. - Yousef Barahmeh

Be great if we could actually have a say over the TOTAL privacy of our profiles - Lisa Exeter

Don't care what it looks like i just hate these "suggested posts" on my wall. Spam ads sanctioned by FB! - Barrie Mason

Looks cleaner - Ouzair Hafeez

It's not like anything can always be perfect, but change and constant innovation will one day lead to greater improvement. - Philip Gold


I think it makes the web interface look more touch friendly than needed. I want a different fb experience on the web to the mobile. - @omracer

Google+ screenshot Some people think Facebook now looks more similar to its rival Google+

Dare I say it... It kinda looks better - @LizzieBettySL

I have a group page and it stretches the header picture and completely ruins the look of the page. IF IT AIN'T BROKE DON'T FIX IT - @watchnut

Hate to admit it ... the new #Facebook News Feed looks promising. Better designed, visually rich. @bszymeczko

I think that I'm glad I've had these same features for a year on Google+. Shameless copying on Facebook's part - @DJNattyD

I'd like to congratulate the Google Plus UI/UX team on their successful launch of the new Facebook news feed! - @0ll13 3xl3y


More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites


This entry is now closed for comments

Jump to comments pagination
  • rate this

    Comment number 41.

    The other reason that Facebook has changed its layout is because they can use it to offset paying taxes.

  • rate this

    Comment number 40.

    I agree with Nos 34, 36 & 38.

    I use Adblock Plus, NoScript & DoNotTrackMe to minimize/remove nearly all extraneous garbage from my Internet experience.

    Oh, and by the way, I certainly do NOT use Facebook, Twitter or any other Social Media systems to spoil my browsing experience.

    The KISS (Keep It Simple Stupid) principle makes my life a whole lot more pleasurable and hassle free.

    LOL (?)

  • rate this

    Comment number 39.

    Breaking news ---- Big corporation who owns a product changes something. Some people don't like it....some people think the people using said product need to "get a life".

    Meanwhile....the world does in fact keep turning...

  • rate this

    Comment number 38.

    I wish Facebook would "redesign" their tax affairs.

    i.e. so they actually paid some.

  • rate this

    Comment number 37.

    What a load of nonsense... the whole FarceBook thing !!
    Get a life !

  • rate this

    Comment number 36.

    34.Michael Lloyd - "Advertising may or may not be paying for some of this inetrnet stuff, but sure as hell they are slowing it down to dial up speeds or lower. Smoke signals would be quicker!"

    As another poster has already said, Adblock Plus fixes most of it, and it's free.

  • Comment number 35.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • rate this

    Comment number 34.

    Perhaps the Beeb could run a story about the adverts on yahoo and the fact that you can't even get access to your e-mails or to another page until the whole flaming irrelevant unwanted damn lot of them have downloaded. Advertising may or may not be paying for some of this inetrnet stuff, but sure as hell they are slowing it down to dial up speeds or lower. Smoke signals would be quicker!

  • rate this

    Comment number 33.

    It isn't the suggested posts themselves that are annoying, it's what the posts are advertising. In the past few weeks I've had ones for women's clothes (I'm male), height increasing shoes (I'm 5' 11") and one for Uzbekistan that was in German.
    I used to get annoyed about them, now I just laugh at the bizarre nature of the and report them as spam.

  • rate this

    Comment number 32.

    I'm outraged. Turn up my rage hate to 14. How could they have done such a thing? It's not something that pleases me at all. Arrrrgh.

    Yeah BBC, I'm talking about you and your Facebook Beeb-Ad. Cut it out. Look at the usage, the fake accounts, corp accounts, the people who only log in once a month, and then rethink your content.

    Post more about privacy, online rights, technology...

  • rate this

    Comment number 31.

    ADVERTS are getting bigger and more intrusive.

    Facebook is getting greedier and greedier.

    This won't stop.

  • rate this

    Comment number 30.

    Funny how a mention of FaceBook is the only thing that seems to trigger positive comments about Google...

  • rate this

    Comment number 29.

    There will be 24 - 48 hours of "outrage" and complaints....then something else will come along to be "outraged" or complain about and life will continue as before.

  • rate this

    Comment number 28.

    I'm sure to most FB users, this change will have very little effect on people's habits and user experience.

    I don't recall having ever clicked on an ad in the entire time I've used the service and I doubt the changes will encourage me to do so.

    From an advertisers viewpoint; the increased image sizing is beneficial as it provides more scope for engaging content.

    Fair play to them.

  • rate this

    Comment number 27.

    Sounds like the action of a company that is beginning to realise that its bubble is now beginning to deflate as people get bored with it.

  • rate this

    Comment number 26.

    I hatez this new Facebooks changes always interruptings my lifes. Facebooks us should have for free. They should be like charity. No ads. I wants all things on interweb for free. Why should ppl to pays for nice things when Mark Zukkenburger can pays for everything? And change are bad. Stop changing my things. Your billions dollars research is nothings compared from my opinions. Facebooks is evil!!

  • rate this

    Comment number 25.

    I use Firefox with an ad-blocker. Seems to shut out the distracting clutter on most sites. Haven't seen how it behaves with the new FB yet.

  • rate this

    Comment number 24.

    Yet another Dotcom company which is still to sink. Over-valued imagination!

  • rate this

    Comment number 23.

    Who cares who ripped who off? Am I supposed to have a breakdown because one bunch of nerds now have an idiot page that looks like someone else's? If you've got nothing worse to worry about then just think yourself lucky.

  • rate this

    Comment number 22.

    And this made the news why? FB is a dying breed, they know it and millions of others do as well. the fact that they blatantly copied the Google+ layout is laughable.


Page 2 of 4


More Technology stories



  • Firth of Forth bridgeWhat came Firth?

    How the Forth was crossed before the famous bridge

  • Petrol pumpPumping up

    Why are petrol prices rising again?

  • Image of George from Tube CrushTube crush

    How London's male commuters set Chinese hearts racing

  • Elderly manSuicide decline

    The number of old people killing themselves has fallen. Why?

  • TricycleTreasure trove

    The lost property shop stuffed with diamonds, bikes... and a leg

Try our new site and tell us what you think. Learn more
Take me there

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.