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CES 2013: Jersey Shore's Snooki on her 'cute' headphones
Reality TV star Snooki was at the Consumer Electronics Show in Las Vegas to join the growing ranks of celebrities backing their own line of headphones and other tech products.
She told the BBC about their "cute" design, and how she's "always been into technology".
Other celebrities launching headphones at the event included rapper 50 Cent and legendary Motorhead frontman Lemmy.
Video journalist: Dave Lee
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