Lenovo: Quest to be cool in China
5 December 2012 Last updated at 22:00 GMT
China's Lenovo, the firm which bought IBM's PC business, has just overtaken HP to become the world's biggest seller of PCs.
But the firm which has grown at an extraordinary rate lacks one thing - the cool factor.
Rory Cellan-Jones met the firms's chief designer, who says his mission is to make an "emotional" connection between product and consumer.
But do Chinese gadget-collectors agree?