Ballmer and the culture of innovation


Steve Ballmer: 'This is one of two or three big moments in Microsoft's history'

Steve Ballmer's controversial time as Microsoft's boss has seen the company eclipsed by competitors such as Apple. Will Windows 8 and a new tablet be enough to reverse the trend?

To his Microsoft colleagues he's the forceful, slightly scary leader who has kept his company moving ahead through challenging times and is now about to wow consumers with innovative new products.

But according to Forbes magazine, he's the most disastrous CEO in corporate America, while to Vanity Fair he's the man who has presided over a lost decade. Which picture of Steve Ballmer is the most accurate?

When I meet him at his Redmond headquarters, just days before the Windows 8 launch, the Microsoft CEO is unapologetic about his company's record of innovation and its financial performance.

He wants to impress on me just how amazing Windows 8 and the touchscreen mobile devices that use it, will be, while I want to explore why it has been so long since Microsoft delivered anything that makes consumers go "wow".

I suggest that the new Windows Surface tablet - a very attractive and cleverly designed piece of kit that does have the wow factor - has nevertheless missed the boat, arriving long after the iPad and host of other devices. "There's nothing like the Surface," he insists.

"The other things have a purpose but they're nothing like the Surface."

I point out that Bill Gates unveiled a tablet more than a decade ago - so what's gone wrong?

"There's nothing like Microsoft Surface on the market today and I'm real excited about it." he repeats.

Microsoft is packed with clever people, and pours billions into research and development, so why do so many people believe it has delivered nothing much new for the past decade?

That's flat out wrong, he says. Look at Kinect, the XBox motion-capture controller.

Kinect is impressive - and when I visited the Microsoft research centre last year it seemed to have inspired dozens of side projects.

Kinect Kinect has been one of Microsoft's biggest recent successes

But looking back over how the world has changed over the last decade, Microsoft seems to have been watching from the wings rather than playing a leading role.

"I would clearly say the most exciting technology product of the last ten years was the Windows PC," Steve Ballmer responds.

"I'm unapologetic about the way PCs over the last 10 years have changed the world."

Now that is one view - but it is difficult to believe that anyone outside the leafy confines of Microsoft's Redmond campus shares it.

The PC has indeed changed the world, but surely that is last century's story. We are moving into the post-PC era.

Reminding the Microsoft CEO that he has presided over a period which has seen its stock market valuation eclipsed by Apple is maybe untactful.

He comes back fighting though, insisting that he is proud of what his company has delivered to investors.

It all makes for a slightly testy encounter.

When we finish he quickly removes the microphone and stands up as if he can't wait to escape, but then kindly stays to give me a quick and impressive demo of Windows 8 on a giant screen.

Microsoft campus Microsoft - still a pleasant place to work

Later, I sit with staff in the Microsoft conference centre and watch Bill Gates and Steve Ballmer celebrate 30 years of corporate giving.

It is a moving event at a company whose staff have now given more than $1bn to charity.

Staff rise to applaud their founder, who decided early on that Microsoft had a duty to give something back to the community.

But while there are many impressive things about the corporate culture of Microsoft, my dealings with the company suggest that it has become a lumbering and inefficient bureaucracy.

It may be a nicer place to work than some - but turning ideas into products in a hurry has not been a recent strength.

Now Microsoft needs to prove that Windows 8 is just the start of a new era of innovation.

Rory Cellan-Jones, Technology correspondent Article written by Rory Cellan-Jones Rory Cellan-Jones Technology correspondent

More on This Story

More from Rory


This entry is now closed for comments

Jump to comments pagination
  • rate this

    Comment number 7.

    @4ChrisJC - You might want to check your facts. Microsoft first produced a Tablet PC a long before the iPad. Sony were producing MP3 players before the iPod. Apple's success is not in innovation but in copying good ideas, engineering them so that they are better, well-designed, good-looking and making them seamless with other Apple products.

  • rate this

    Comment number 5.

    The performance of narrowly-focused, consumer-oriented companies like Apple is not a sensible yard stick for measuring the contribution of players who provide the infrastructure of business. If an evil magician made all Microsoft, IBM or Cisco technology suddenly disappear, banks, utilities, supply chains, and markets would stop functioning. If it were Apple, we would just hear a lot of whining.

  • rate this

    Comment number 2.

    The idea that they've done nothing over the last 10 years is utterly silly. There are 70 million homes withan Xbox 360 on them after all.

    Where they have fallen down is the mobile space and they've been caught short there. That's changing though although it'll take a while and a few iterations.

    Strangely Apple used to be the innovators. That's dried up and it seems it's MS now.

  • rate this

    Comment number 8.

    Both the article and the blog are very shallow, missing important issues. With a locked down "app store" OS how do companies install their existing custom applications? How does one install existing open source applications? How do hobbyists install their own applications? Does the hardware lock down stop you from installing an alternative open source OS? No mention of any of this!

  • rate this

    Comment number 19.

    I don't understand why Rory kept saying "you've missed the boat" Apple has iPad, etc. Ballmer is quite right in saying that his product is different: you'll have the same OS as on your PC, you can run open source software on it, you can even write new software on it,& much more. These concepts shouldn't be too technical for BBC's "Technology correspondent". Rory needs to stop advocating for Apple.


Comments 5 of 54



BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.