MySpace undergoes another facelift

 
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Ailing social network MySpace has announced its fourth major redesign as it seeks to regain relevance in the face of falling numbers.

The site, now part-owned by Justin Timberlake, aims to focus more on music and offer deeper integration with Facebook and Twitter.

But it faces stiff competition from online platforms offering to connect artists and fans.

According to measurement firm comScore, the MySpace audience is 54 million.

This is down from hundreds of millions at its peak in 2005.

A message on the website announced the redesign: "We're hard at work building the new MySpace, entirely from scratch."

"But we're staying true to our roots in one important way - empowering people to express themselves however they want," the message continued.

It called on fans to join "our brand new community" and offered a sneak preview of the resdesign.

Those interested in joining were asked to leave an email contact and "expect an invite soon".

The new-look MySpace says it aims to put music at the heart. Users can control audio content from a navigation panel and pair photograph albums with playlists in a kind of social media mix tape to mark any occasion.

A Discover tab within the navigation panel will offer access to trending artists, music, mixes, radio, videos, news, and forthcoming concerts. The items can be dragged into personal folders.

There is also an emphasis on what's called Artist Pages, with the promise of lots of tracks, albums and videos.

Band platform

MySpace was sold to Rupert Murdoch's News Corp empire in 2005.

It paid $580m (£361m) for the social network but users and advertisers left the site for rival social sites such as Facebook and Twitter.

The site underwent a major makeover in 2010, rebranding itself as a "social entertainment site".

But it wasn't enough and in June 2011, News Corp sold it to online advertiser Specific Media at a huge loss.

A further rebrand after the sale promised it would become "the number one online community music destination".

Music and media analyst Mark Mulligan said he thought this latest rebrand was the "deepest" yet.

"At its peak, MySpace was a trailblazer for bringing together fans and artists but it faces stiff competition from sites such as TopSpin and Pledge Music which offer artists tools to establish relationships with fans," he said.

"It can't just do what they used to do even if they do it better," he said.

"It has to offer artists a reason why they would go there rather than on Facebook. It needs to become a social platform for bands and not just an alternative to Facebook," he said.

 

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  • rate this
    +1

    Comment number 114.

    69.
    XajaKat
    3 Hours ago

    @63 (Jason)

    Real life or... spending your time reading and replying to the BBC comments section?
    Real life?
    What planet are you on?

  • rate this
    0

    Comment number 113.

    Having to wait ages for something to load up because of all the stupid adverts taking 'Myspace' did it for me, I still have the account but it's 3 years since I was last there, I'll have another look at it but if it takes more than a few seconds to do anything I'll ditch it again!

  • rate this
    +1

    Comment number 112.

    Good luck to My Space if it can get back to its core strengths but I somehow doubt that it will. Thats the problem when a good programme becomes popular, the money men and business move in - I've seen so many. Very few survive long - though a very few do. Facebook has achieved deeper penatration and lasted longer than some, but is showing the same symptoms and has been for a time. Good luck

  • rate this
    +1

    Comment number 111.

    Like Amazon, Ebay, Google etc, FB has become so globally dominant as to be unchallengeable (much harder to set up a rival system when everyone's friends, photos, histories etc are on FB). The potential nefarious uses for this immense database of personal details, relationships, political views are terrifying and will go way beyond employers, police, UKBA etc trawling it for 'wrongdoers'.

  • rate this
    0

    Comment number 110.

    Ever heard the expression flogging a dead horse? what killed myspace was 'the arctic monkeys' the minute they became known using myspace you had a million bands try and jump on that bandwagon and flood everyones account with requests to look at there band. Myspace in my opinion was a better setup just got ruined by advertising over time.

  • rate this
    +1

    Comment number 109.

    31.Derpsworth "as if international calls are cheap and sharing pictures is straight forward"
    Vonage is a VOIP phone which unlike Skype doesn't work though a PC but the existing phone system; my US wife uses it for free calls to family back home. For photos, I use Flickr or Photobucket and email people the link. Friends, I call or visit. Who needs Big Brother FB?

  • rate this
    -5

    Comment number 108.

    And when we reached the land
    We went aground on the rocks
    Became a wreck in the sand
    Became a home for a flock
    We ventured overland
    Fought with the aliens
    The young ones used their hands
    Pointed the way to a flock

  • rate this
    -3

    Comment number 107.

    It's all competition with each other greed breads greed, but their isn't any money only the big cat's have the money! they take from us to make them even more rich and greedy. No thanks i shall give this and every other greedy cat a miss until the wealth is distributed to every living person on this planet who will not use it for gain purpose but only for living and survival. :)

  • rate this
    +1

    Comment number 106.

    The thoughts of everyone is that nobody cares about Myspace any more.

  • rate this
    0

    Comment number 105.

    #95

    fwiw, mine was to find words to folk songs.

    I've no problem with facebook, etc. existing btw. It's just not for me.

  • rate this
    +4

    Comment number 104.

    I left myspace years ago because it was full of fake accounts that spammed you all the time and everyones personalised home pages made them seem way to deperate for attention. Its too late for Myspace to be saved because to many people have switched to facebook and twitter. I can't see many people switching back because it doesn't have anything to offer that you can't get else where

  • rate this
    +3

    Comment number 103.

    As a musician, I used Myspace a lot. It was great for hearing original music & letting others hear yours. It worked well in advertising live performances. I liked being able to design my own pages etc.

    In my view 2 things killed it, Murdoch & X-Factor. When Murdoch took over they tried to turn into a new facebook, removing much of the quirky fun stuff. X-Factor killed interest in original music.

  • rate this
    0

    Comment number 102.

    More people putting holiday snaps online ?
    I suppose it beats family slideshows ..........

  • rate this
    0

    Comment number 101.

    I'm only in it for the music! Same as Youtube!

  • rate this
    -2

    Comment number 100.

    Facebook is an amazing tool. You can stay in touch with your friends and colleagues in an indiscreet way, plan get togethers and events and share your success and concerns with your peers. You can have seasoned debate and when a popular item 'trends' it gets noticed by people that matter. You can raise money for charity, market your home business and promote your own music. Embrace 2012!!!

  • rate this
    +1

    Comment number 99.

    Never understood why it failed, it has always offered more than FB which has no search function for people in your area and no customization of your profile just the same old boring blue n white bkground.

    The amount of customization and much easier to use privacy settings on myspace makes it better imo.

  • rate this
    +3

    Comment number 98.

    95.
    jonbanjo

    The very first internet page I visited was yahoo, for the only reason but to chat to people in their chat room. A friend and I would be on there for hours, we loved it! Definitely not for research.

    No doubt many on here would have liked for these chat rooms to have never existed simply because they 'didn't get it', much like facebook and the like.

  • rate this
    0

    Comment number 97.

    96. The 'how' is easy. Look at any App, they already do it. Usually with an advert bar top or bottom. God knows why FB ahsn't done it already.

    Wouldn't affect my usage, I never look at adverts anyways.

  • rate this
    -1

    Comment number 96.

    The challenge for all social media sites (and any site that depends on advertising) is going to be how to feature adverts on mobile phones. Mobile devices may soon replace the home PC and without advertisers alot of sites are going to fall by the wayside.

  • rate this
    +1

    Comment number 95.

    #84,

    I could be wrong but I'd guess at pretty much the opposite. I think many who took to the Internet in the earlier days viewed it more for research and specific interests and (in common with me) don't really get the facebook type of social networking.

 

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