MySpace undergoes another facelift

Justin Timberlake Can Justin Timberlake breathe new life into MySpace?

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Ailing social network MySpace has announced its fourth major redesign as it seeks to regain relevance in the face of falling numbers.

The site, now part-owned by Justin Timberlake, aims to focus more on music and offer deeper integration with Facebook and Twitter.

But it faces stiff competition from online platforms offering to connect artists and fans.

According to measurement firm comScore, the MySpace audience is 54 million.

This is down from hundreds of millions at its peak in 2005.

A message on the website announced the redesign: "We're hard at work building the new MySpace, entirely from scratch."

"But we're staying true to our roots in one important way - empowering people to express themselves however they want," the message continued.

It called on fans to join "our brand new community" and offered a sneak preview of the resdesign.

Those interested in joining were asked to leave an email contact and "expect an invite soon".

The new-look MySpace says it aims to put music at the heart. Users can control audio content from a navigation panel and pair photograph albums with playlists in a kind of social media mix tape to mark any occasion.

A Discover tab within the navigation panel will offer access to trending artists, music, mixes, radio, videos, news, and forthcoming concerts. The items can be dragged into personal folders.

There is also an emphasis on what's called Artist Pages, with the promise of lots of tracks, albums and videos.

Band platform

MySpace was sold to Rupert Murdoch's News Corp empire in 2005.

It paid $580m (£361m) for the social network but users and advertisers left the site for rival social sites such as Facebook and Twitter.

The site underwent a major makeover in 2010, rebranding itself as a "social entertainment site".

But it wasn't enough and in June 2011, News Corp sold it to online advertiser Specific Media at a huge loss.

A further rebrand after the sale promised it would become "the number one online community music destination".

Music and media analyst Mark Mulligan said he thought this latest rebrand was the "deepest" yet.

"At its peak, MySpace was a trailblazer for bringing together fans and artists but it faces stiff competition from sites such as TopSpin and Pledge Music which offer artists tools to establish relationships with fans," he said.

"It can't just do what they used to do even if they do it better," he said.

"It has to offer artists a reason why they would go there rather than on Facebook. It needs to become a social platform for bands and not just an alternative to Facebook," he said.


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  • rate this

    Comment number 34.

    Isn't this the same as "bolting the gate after the horse has gone?"

  • rate this

    Comment number 33.

    Opera users are immediately greeted by the most obnoxious and patronising browser incompatibility message imaginable. Proceeding to video; seems 'cool' but not one bit useful...
    Conceding to and integrating with rival sites is a good strategy, but with that they need to offer something really special and different. I don't see it, so no plans to consider reviving use of my buried account yet.

  • rate this

    Comment number 32.

    My Space is about as lame as a donkey with no legs. They would be better leaving it alone now. FB has taken over, Twitter so popular too, Google+ growing in size and there's no space for MySpace.

  • rate this

    Comment number 31.

    but one day [facebook will] be superseded by the 'next big thing', hopefully real-life communication"

    You win the prize! there's always one. As if everyones friends and family are always in the same place, not dispersed around the country or even world, as if international calls are cheap and sharing pictures is straight forward

  • rate this

    Comment number 30.

    The Comments on Abu Hamza al-Masri CLOSED.

    This completely useless topic is opened within seconds..
    BBC HYS team censoring yet again?
    This post will be removed in 10,9,8,7....

  • rate this

    Comment number 29.

    17.Daft Fader - ".......But, you're a member of the BBC platform....."

    Yup thanks for pointing out the blindingly obvious - if you reread my comment you'll notice I made no attempt whatsoever to claim I did not belong to any social media platforms......

  • rate this

    Comment number 28.

    what is this 'my space' you speak of?

  • rate this

    Comment number 27.

    After seeing this story I went to my MySpace page (Which I almost forgot that I had one)
    I think I will be switching from Facebook very soon as I hate the timeline.

  • rate this

    Comment number 26.

    LOL, why not try to revive Flared Trousers & CB Radio too?

    It's funny how people think these passing fads are the way of the future & anyone not buying into them is out of touch.

    I look forward to Facebook & Twitter joining MySpace & other daft fads only mentioned on Nostalgic TV.

    The current Social Networking Fad will eventually be replaced by something more practical & far less narcissistic.

  • rate this

    Comment number 25.

    I loved Myspace back in the day. The way you could entirely customise your page and add music and video also. It's just a shame that Facebook has no real rivals as I think they are becoming too complacent themselves.

    5 reasons Facebook is ruining your life -

  • rate this

    Comment number 24.

    Please put Myspace out of MY misery

  • rate this

    Comment number 23.

    good to have competition for Facebook - I won't be using it though

  • rate this

    Comment number 22.

    Firstly, as a Web developer I do have to say that's probably one of the best looking sites iv seen in a very long time. Compare it to Facebook and it looks miles better and more 'fresh' I guess.
    What also surprised me was the dark greys and blue accents. They are virtually identical to the new OS that BlackBerry are bringing out. Sure it's just a coincidence, but both look great in think.

  • rate this

    Comment number 21.

    I don't do facebook, I don't do Twitter, I don't do myspace. Why? Well, i've taken a look at some, some have funny posts but I cannot believe how people use them for bullying, starting rumours and all that negative stuff. Imagine having had a good day, then firing up your facebook for a verbal battering! No thanks :)

  • rate this

    Comment number 20.

    MySpace was fine until NewsCorp started messing around with it: it suddenly became less "My" Space, and more "My Friend's Space", with stuff I wanted to post relegated to a tiny panel at the side, and posts from others given loads of room in the middle. Bad design killed it, and is why everyone left. The new design looks like someone learned that lesson. I wish it well.

  • rate this

    Comment number 19.

    The thing myspace could do to get people off facebook, is to have a better position on what is right or wrong to have on the site. I knew a musician, he died in a car wreck at age 22. Trolls set up pages with fake names, photos, and nasty messages, while thousands of fans mourned. It tooks weeks to get those pages taken down. It needs to be hours, and if myspace offered to do exactly that...

  • rate this

    Comment number 18.

    MySpace was always good for bands getting their music and tour dates etc. 'out there', then Facebook came along and defined social media as a thing to update people on what you're eating right now.
    It was good for storing pictures too, but if the 'new' focus is going to be music i think it'll work - do we have to use Facebook as a benchmark though?

  • rate this

    Comment number 17.

    3 Minutes ago
    Excllent news - another social media platform for me not to be a member of.......

    But, you're a member of the BBC platform.....

  • rate this

    Comment number 16.

    I take that can flog a dead horse!

  • rate this

    Comment number 15.

    Good luck to them, FB could do with some competition.. (Sadly I fear FB like eBay and a few others have managed to build themselves into a self-sustaining monopoly position but hey, fingers crossed).


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