MySpace undergoes another facelift

 
Justin Timberlake Can Justin Timberlake breathe new life into MySpace?

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Ailing social network MySpace has announced its fourth major redesign as it seeks to regain relevance in the face of falling numbers.

The site, now part-owned by Justin Timberlake, aims to focus more on music and offer deeper integration with Facebook and Twitter.

But it faces stiff competition from online platforms offering to connect artists and fans.

According to measurement firm comScore, the MySpace audience is 54 million.

This is down from hundreds of millions at its peak in 2005.

A message on the website announced the redesign: "We're hard at work building the new MySpace, entirely from scratch."

"But we're staying true to our roots in one important way - empowering people to express themselves however they want," the message continued.

It called on fans to join "our brand new community" and offered a sneak preview of the redesign.

Those interested in joining were asked to leave an email contact and "expect an invite soon".

The new-look MySpace says it aims to put music at the heart. Users can control audio content from a navigation panel and pair photograph albums with playlists in a kind of social media mix tape to mark any occasion.

A Discover tab within the navigation panel will offer access to trending artists, music, mixes, radio, videos, news, and forthcoming concerts. The items can be dragged into personal folders.

There is also an emphasis on what's called Artist Pages, with the promise of lots of tracks, albums and videos.

Band platform

MySpace was sold to Rupert Murdoch's News Corp empire in 2005.

It paid $580m (£361m) for the social network but users and advertisers left the site for rival social sites such as Facebook and Twitter.

The site underwent a major makeover in 2010, rebranding itself as a "social entertainment site".

But it was not enough and in June 2011, News Corp sold it to online advertiser Specific Media at a huge loss.

A further rebrand after the sale promised it would become "the number one online community music destination".

Music and media analyst Mark Mulligan said he thought this latest rebrand was the "deepest" yet.

"At its peak, MySpace was a trailblazer for bringing together fans and artists but it faces stiff competition from sites such as TopSpin and Pledge Music which offer artists tools to establish relationships with fans," he said.

"It can't just do what they used to do even if they do it better," he said.

"It has to offer artists a reason why they would go there rather than on Facebook. It needs to become a social platform for bands and not just an alternative to Facebook," he said.

 

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  • rate this
    -1

    Comment number 174.

    I pledge to write this comment in line with hys rules, sticking to the point throughout.

    Only pulling your Clegg.. this one is off topic too.

  • rate this
    +3

    Comment number 173.

    How come there was no article about weetabix switching from a plastic wrapper to paper wrapper inside the box? Surely just as newsworthy as this myspace story.

    Perhaps I will blogify it on twiddle.

  • rate this
    +2

    Comment number 172.

    I'm just about to go to the bog...how many sheets should I use? I twatter it and find out.

  • rate this
    0

    Comment number 171.

    I look forward to this. I have an account there I haven't used for about 6 years, and I would like an option other than Facebook - because lets face it, they're becoming less and less ethical with each passing day. They really need to highlight why they are different from FB with regard to privacy, security and ease of use. That lone could see a mass migration, but only if they get it right!

  • rate this
    0

    Comment number 170.

    I fink dis is wat iz rong wit da peeps 2day, 2 bizy liking to du enyting lik lernin to rite. OMG!!! LOLZ!!! ROTFLMAO!!!!

    I blame Farcebook and Spaceface for the sudden and steep decline in society.

  • rate this
    0

    Comment number 169.

    #168
    Get that - all that orange book stuff certainly muddies the waters.
    Milliband's been silent hasn't he? All this stuff on tax and not a peep?

    I want to see politicians with balls standing up for what they believe in not pasty faced media marketers whose sole aim is to appease the sponsors and Rupert.

    Even if I don't agree with them I'd like to see honesty and integrity..like Ron Paul.

  • rate this
    0

    Comment number 168.

    I don't understand why anybody ever like this Clegg bloke. He looked like a very rightish Conservative from the start, so why this weird love him then loath him stuff. The Libdems seemed to be an entirely different party when I belonged, and I don't quite understand how they kind of overnight became ultra-right and voted Clegg as leader. I voted green in desperation last time, have to be Lab now.

  • rate this
    0

    Comment number 167.

    #163
    You're not alone and I therefore appreciate your frustration.
    Hopefully Clegg's realised that trying to be reasonable with Thrasher's fags is futile.
    That said I would like to see the real Lib Dem Party stand up - who are they?
    Ditto Labour.

    At least you know the tories are out and out liars who don't give a toss about anyone apart from their peers and paymasters.

  • rate this
    0

    Comment number 166.

    Re-inventing MySpace is like trying to re-invent Bakelite - the moment has passed.

  • rate this
    0

    Comment number 165.

    never really looked at this or facebook - all too much pointless stuff, got my own web site anyway! This really is dumbing down - I was looking at something from the past (BBC,Inside Out, West, Porton Down - Unwitting Victims) and the contrast to this no is so huge. What on earth has happened?

  • rate this
    +1

    Comment number 164.

    Oh thank god, I got here before they closed the thread..so often I find that the really worthwhile threads are closed down before I get home from work or after an hour if they're really popular..looks like those dark days are over...

  • rate this
    +1

    Comment number 163.

    Billy, perhaps I was naive but I foolishly voted lib dem last election based on their pledges. What really irritates me about it is that in coalition the smaller party makes or breaks the government. They are more in a position to honour all their pledges than could ever be the case outside a coalition for any party. If they can't then either they chose the wrong party or they are utterly inept.

  • rate this
    0

    Comment number 162.

    Mr Clegg says parties in coalition can't deliver all their pledges. I don't like the Tories but they seem to be sticking to their core 'values' just fine.

    Methinks Mr Clegg is too full of victorian 'The boy stood on the burning deck' sentimentality for the role he finds himself in. The lib dem pledges and the interests of the country can all sink to satisfy his antique notions of honour.

  • rate this
    +1

    Comment number 161.

    #160
    John, loads of folk squealing about Clegg.

    What has he done that differentiates him from liars past and present who head up the red lot or the blue lot?

  • rate this
    0

    Comment number 160.

    Listening to Nick Clegg bleating, you could be forgiven for thinking that the lib dems only went back on their pledge about university fees. Which pre-election pledge have the lib dems delivered? If they can't deliver in the position of Kingmaker they can't deliver full stop. Time they all stood down and let us have an election.

    Nick could then spend his time more usefully on the new myspace.

  • rate this
    +1

    Comment number 159.

    "Can Justin Timberlake breathe new life into MySpace?"

    No.

    It's dead.

  • rate this
    +2

    Comment number 158.

    As a youngster I preferred Tiswas to Swapshop - the Beeb offering was so safe and staid (some things never change?), I mean what kind of dork is going to tune into Noel Edmonds risque banter about his "whacky" sweaters when Sally James is being subjected to the bucket o water treatment?

  • rate this
    +3

    Comment number 157.

    Beeb - #153 has a valid point - you may as well run a thread on Eric Pickles fitness regime.

  • rate this
    +3

    Comment number 156.

    Oh.. I am so pleased I can comment on this story despite the fact that it is inane drivel and non news, while none of the political stories of the moment are open to comments on have your say. Well done bbc.

  • rate this
    +2

    Comment number 155.

    Hopefully tomorrow 'stiff competition from online platforms' will help HYS 'regain relevance in the face of falling numbers' ?
    Off to 'relaunch' myself from 'MySpace' on the settee.
    Midsommar Murders and a microwaved home made chilli (aptly from the freezer).

 

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