Apple iPhone 5 unveiled with taller screen and 4G

 

The BBC's Rory Cellan-Jones takes a look at Apple's latest offering

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Apple has unveiled a taller, 4G-enabled iPhone at an event in San Francisco.

The device's new size allows it to display an extra row of app icons on its home screen.

The firm said it was 18% thinner and 20% lighter than the iPhone 4S. However, it does not feature an NFC (near field communication) chip to allow it to make touchless payments.

Apple said the handset would work on Everything Everywhere's (EE) 4G LTE network in the UK.

The news is likely to give EE - which runs the local Orange and T-Mobile services - an advantage against its rivals which will not launch the higher-speed data service until 2013.

"I think it's obviously what the other networks feared would happen," said Matthew Howett, a telecoms analyst at Ovum.

"The question will be how many non-EE customers make the switch."

Apple said the handset would ship on 21 September.

Faster speeds

The new screen offers a 16:9 ratio, matching that of widescreen televisions.

But its 4in (10.2cm) size remains smaller than rival displays used by Samsung, Nokia, Motorola, LG, HTC and Sony's flagship models.

Phil Schiller - Apple's vice president of worldwide marketing, who unveiled the device - said existing apps would be shown with black borders until developers updated their products.

For Apple, the latest version of the phone which supplies the lion's share of its enormous profits was always going to be crucial to its financial future.

For the rest of the mobile phone industry, today's launch was something to worry about - how would it change this fast-shifting landscape?

With so many leaks there were few surprises about this bigger, thinner iPhone.

A better camera, more uses for the voice activation feature Siri, and its own mapping system with turn-by-turn navigation all add up to an impressive device.

But Android users, and in particular fans of Samsung's best-selling Galaxy S3 will say Apple is just playing catch-up. Features like the ability to shoot a panorama have been on their phones for years.

That won't stop the new phone being a big hit - with millions of existing users now likely to be nearing the end of their contracts.

Those who've got used to the iOS system will be keen to stay with it - while for newcomers to the smartphone, the iPhone will be the shiny new thing.

The impact that Apple's latest model has on the UK mobile phone market is particularly intriguing. When Apple announced that its 4G iPhone 5 would work on EE's new 4G network, you could hear the cheers from the headquarters of that company.

But Vodafone and O2 - still furious that their rival has been allowed a head-start on 4G, will be even crosser now.

The handset also features a new Apple-designed chip, called the A6. Mr Schiller suggested this made it twice as powerful as the earlier model.

The camera is an eight megapixel model - the same as in the iPhone 4S, and a lower specification than LG and Sony's most recent devices.

However, Mr Schiller said the equipment and associated software meant the iPhone would create better photographs in low light than before.

The handset also uses a new, smaller, socket for its charger. This means owners will need to use an adapter to plug the device into existing speakers and other equipment. The adapter is listed as being £25 on Apple's site.

The handset does not offer wireless charging like Nokia's Lumia 920.

It will be sold with either 16 gigabytes, 32GB or 64GB of storage. The basic model will be sold for £529 in the UK, but the figure will be lower if bought with a network contract.

In addition to launching the new model, Apple will continue to ship versions of the iPhone 4S and the iPhone 4, but is phasing out 2009's iPhone 3GS.

Reworked iTunes

Despite the fact that the iPhone 5 lacks several features found on its rivals, one analyst at the presentation thought it would prove popular.

"There are unprecedented levels of pent-up consumer demand that will ensure it eclipses all previous iPhone launches," said Ben Wood from CCS Insight.

"Newly rebranded UK network EE will be delighted by the fact the iPhone 5 supports the right flavour of 4G LTE technology."

However, another industry watcher thought that the firm might have made a mistake by rejecting new tech in order to make the model thinner.

"The decision to omit NFC in the iPhone 5 could cost Apple," said Fred Huet, managing director at Greenwich Consulting.

"It is just a matter of time before the smartphone replaces the plastic card, and by skipping this technology, Apple may have missed a valuable opportunity to take the lead in this market.

"With over 400 million active credit card accounts on file, Apple had a prime opportunity to convert its customers using a sleek mobile payment system tied to the iPhone."

iPhone 5 with map Apple-designed maps become available on iOS 6 from 19 September

Apple also announced iTunes, its media player and store for Macs and PCs, was being redesigned and would be released in October, and it also unveiled new iPods.

Big earner

The latest iPhone's performance will prove critical to Apple's fortunes.

According to the firm's most recent earnings report the iPhone and related services and accessories accounted for 52% of $120bn (£74bn) total net sales over the nine months running up to July - 98 million handsets were sold in that time.

That has helped boost its share price to new heights. At the end of last week the firm was worth $637.85bn based on its share price. That was the highest such valuation to date if you do not adjust Microsoft's 1998 figure for inflation.

However, competition is intensifying. While Apple's margins may be wider, Samsung's handset sales are growing at a faster pace.

According to data from IDC the South Korean firm accounted for 43.6% of the Western European smartphone market between April and June compared to Apple's 19%.

The figures will have been skewed by the fact that Samsung offers more models and the Galaxy S3 was a newer device than the equivalent iPhone, but one industry watcher said the rivalry could intensify over coming months.

"Samsung has been very efficient pushing and promoting their devices offering the biggest commissions to sales people," Francisco Jeronimo, research manager at IDC, told the BBC.

"The momentum they are gaining with consumers is very high and people see it as a very innovative brand - and customers are clearly looking for innovation rather than just refinements. Samsung will also be likely to make further gains by making price cuts before Christmas."

Apple's stock closed 1.4% higher.

Flagship handsets compared

Device Vital information What the experts say

Apple iPhone 5

iPhone 5

• Released: September 2012

• Screen size: 4"

• Operating system: iOS 6

• Camera: 8MP

• Cost: £529 for pay-as-you-go 16GB model from Apple

Full specification

"If you have an iPhone 4S the only real feature is the new screen, as most of iOS 6 will be available to you, and having to purchase new cables to go with the smaller dock will be a pain. If you have an iPhone 4 or older, however, then the new iPhone 5 offers a number of new features that you'll love. It's an incremental update, but looks like a great one nonetheless."

Macworld

Samsung Galaxy S3

Samsung Galaxy S3

• Released: May 2012

• Screen size: 4.8"

• Operating system: Android

• Camera: 8MP

• Cost: £450 for 16GB edition on pay-and-go via O2

Full specification

"While neither the display nor the construction materials on the Galaxy S3 are the best possible, both represent acceptable compromises that help Samsung balance out the rest of its class-leading spec sheet."

The Verge

HTC One X

HTC One X

• Released: April 2012

• Screen size: 4.7"

• Camera: 8MP

• Operating system: Android

• Cost: £420 for 32GB edition on pay-as-you-go via Vodafone

Full specification

"This handset looks and feels stunning...[but] battery life is by far our biggest concern... Buying a One X is a lot like getting a unicorn - it's wild, fast, white, beautiful, expensive and fickle."

Engadget

Motorola Droid RazrMaxx HD

(not available in UK)

Motorola Droid Razr Maxx HD

• Release: "Before the [winter] holidays"

• Screen size: 4.7"

• Camera: 8MP

• Operating system: Android

• Cost: To be confirmed

Full specification

"Talk time is outlandishly long at 32 hours... If you want a phone that's deadly serious about staying charged all day, this is a great contender."

Mobiledia

Nokia Lumia 920

Nokia Lumia 920

• Release: To be confirmed

• Screen size: 4.5"

• Camera: 8.7MP

• Operating system: Windows Phone 8

• Cost: To be confirmed

Full specification

"The Nokia Lumia 920 is a good phone from the outset, although it didn't really give us much to feel wowed by... we can't help but feel that this may not be enough of an evolution to really take Windows Phone to the next level."

Techradar

LG Optimus G

LG Optimus G

• Release: September 2012 in S Korea

• Screen size: 4.7"

• Camera: 13MP

• Operating system: Android

• Cost: To be confirmed

Full specification

"Judging by its specs and LG's recent devices, it has plenty of superphone potential... [but] it won't be able to fit in front or back jean pockets, nor will it be easy to use with one hand."

Cnet

Sony Xperia T

Sony Xperia T

• Release: "Coming soon"

• Screen size: 4.6"

• Camera: 13MP

• Operating system: Android

• Cost: To be confirmed

Full specification

"The 13-megapixel camera... is as close to a compact as a smartphone has come. Couple this with a responsive enough performance and you have a phone that can take on the likes of the One X and the Samsung Galaxy S3."

Pocket-lint

Blackberry Bold 9900

Blackberry Bold 9900

• Release: August 2011

• Screen size: 2.8"

• Camera: 5MP

• Operating system: Blackberry 7

• Cost: £380 pay-as-you-go on Orange

Full specification

"The Bold 9900 is a great phone IF your live gravitates around communication, but there's better choices out there for gaming and entertainment."

Ubergizmo

 

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  • rate this
    +4

    Comment number 43.

    Nothing but Apple spin.

    Very careful wording. They imply the ipad is outselling PC's but they only mean a single PC supplier. The headcount in Apple stores are "Visitors" not customers. So that will be a majority checking their hotmail then.

    And a phone, which for the first time, truly is behind some of its rivals.

    They are taking their customers for granted now and it will bite them.

  • rate this
    +2

    Comment number 42.

    Stick with the 4 or 4s if you use these. iphone 5 is all hype just to keep up with the competition. It will march you to the ATM, but won't deliver. Who really needs it anyway, at the end of the day its a phone. Big screen? so what, it's not even noticeable. Take care, you've been warned! EE is a joke, where is it?

  • rate this
    +4

    Comment number 41.

    Launch "Lemming App".... CHECK
    Dissengage Common Sense... CHECK
    Dissengage Brain.... CHECK

    [Drooling Voice]
    Must have iPhone 5... Must have iPhone 5... Must have iPhone 5...

    Change underwear

  • rate this
    +2

    Comment number 40.

    Strange world where we buy the biggest TV we can afford yet hanker after a phone whose selling point is a bigger small screen. Like to see some research as to what these things are doing to our eyes long term.

  • rate this
    +2

    Comment number 39.

    I`m sure there are those that will rush out to buy it as soon as it`s released just to be leader of the pack but as soon as Apples rivals release $G on the EE network the new iphone will be seen for what it is, an overpriced fashion accessory.

  • rate this
    +2

    Comment number 38.

    Never a fan of Steve Jobs but it seems Apple seem to have no direction without him - innovation is just not there anymore.

  • rate this
    +4

    Comment number 37.

    Apple managed a double whammy by sueing Samsung - it drew attention to the lack of differences and gave Samsung the sympathy vote. People started comparing and realised Apple has been overtaken by Samsung. Even the mighty fall.

  • rate this
    0

    Comment number 36.

    I'm confused, the article talks about the hardware but nothing of the software and the phone is not worth buying? One person even said they wouldn't buy it because 4G is not available. I'll let you in on a secret - it's not available for any other phone either!

    I don't own an iPhone, but it is the software which took it to its prime position. All phones copy the best bits from each other.

  • rate this
    +1

    Comment number 35.

    There was a brilliant blog on the BBC sit about what Apple has become and stand for today.

    Lack of innovation and all about profits.

    Steve Jobs is probably rolling in his grave.

  • rate this
    -39

    Comment number 34.

    To be fair the iPhone 5 looks amazing, I was disappointed this time last year when the iPhone 4S was announced, we expected a radical new design however the 5 looks awesome. Whether it's enough to retain Apple's lead in the smartphone industry we will never know.

  • rate this
    +26

    Comment number 33.

    Curved edges, squared edges, curved edges again. I see a pattern

  • rate this
    +5

    Comment number 32.

    Undoubtedly someone, who I shall call Rory C-J, will be singing the praises of the new phone and the pathetically paltry improvements and supposed innovations, despite all the evidence showing it's already a year out of date. R. Cellan-Jones would be a fool to continue singing the praises of a company he's only too willing to flaunt by featuring them in his reports.

  • rate this
    +2

    Comment number 31.

    Rubbish, with the passing of Steve Jobs Apple have lost the drive for innovation. Still, all the apple fanboi's will lap it up and be queuing to get one.

  • rate this
    0

    Comment number 30.

    Oh dear, the day Apple innovation died. Apple R.I.P.

    Not enough then to make me go out and get one. Will Stick to my iphone 4S

  • rate this
    +2

    Comment number 29.

    A pretty lacklustre release from apple - is this the start of the end - I certainly won't be waiting for the iPhone 6 release so eagerly.

  • rate this
    -37

    Comment number 28.

    i dont no wot people where expecting! its the first launch without steve, its like starting again! apple has an amazing future! and i for one think the iPhone 5 is amazing! everything great takes small steps!

  • rate this
    0

    Comment number 27.

    Other than extra row for Apps and faster internet there are no significant improvements to an earlier models. It took 2 years to lauch this from iphone 4. Let's see how long Apple's fan base will be loyal to the brand?

  • rate this
    +4

    Comment number 26.

    I think the last comment says it all: Apple are just refining an existing product. The others are innovating.

    A shame, but often a lead in business isn't won by the No.2, but by the No.1 failing to innovate enough and grow stagnant. We've waited 18 months for this announcement. Now it's a non-event. Surely apple have a big hill to climb to regain their previous synergy.

  • rate this
    -2

    Comment number 25.

    Why do the BBC persist in advertising for Apple? Let's have some balance please & try reporting on every company's new tech releases or none.

  • rate this
    +2

    Comment number 24.

    4G? Can't wait, plus the bigger screen. Looking forward to it!

 

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