4G rollout: Olaf Swantee of Everything Everywhere makes announcement
11 September 2012 Last updated at 13:11 BST
The UK's first fourth generation (4G) mobile service will launch in 16 UK cities before the end of the year.
Everything Everywhere, which will now be known as just EE, will continue the rollout into the new year, and aims to provide 4G to 98% of the UK by 2014.
Olaf Swantee, head of Everything Everywhere, explained the timing of the announcement and its significance, at a press event in London.