London 'Tweety12'? Olympics feels force of social media
16 January 2013 Last updated at 00:00 GMT
London 2012 has been touted as the first "social media" Games, the first to feel the full impact of the influence of sites like Twitter and Facebook.
This has been reflected in the BBC's coverage, with athletes, broadcasters and spectators alike, all using social networks to get their message across.
Athletes have been able to communicate directly with their fans like never before, providing a new forum for support - and in a few cases, malicious attacks.
Will "social media" become part of London's Olympic legacy? This video offers a flavour of how social media has influenced the BBC's coverage of the 2012 Olympics.
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