How Facebook can make more money

26 July 2012 Last updated at 06:44 ET Help

Facebook is due to reports its first quarterly earnings since it became a public company.

Shares are down 25% since the company's $100 billion market listing in May, and there are questions about the company's long-term prospects for increasing revenues.

David Eastman, chief executive of advertising firm JWT North America, explained to Michelle Fleury how key new products, like Facebook Exchange, could increase profits for the company.

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