Minecrafty: Meet Yogscast, the UK's Kings of YouTube
10 July 2012 Last updated at 12:35 BST
Unless you are a teenage gamer, you may never have heard of Yogscast.
But it has achieved 1bn views on its YouTube channel so far, and gets 3m people tuning in each day.
The majority of their output is made up of off-the-cuff films about computer gaming, with founders Lewis Brindley and Simon Lane chatting about their latest Minecraft projects - a game where people build objects in a virtual world.
Rory Cellan-Jones went to meet them in their new offices in Bristol, making a guerilla-style video on his phone to record the experience.