Industry reaction to Microsoft Surface tablet
19 June 2012 Last updated at 06:28 BST
Microsoft has unveiled Surface - its own-brand family of tablets.
The touchscreen computers will be powered by its upcoming Windows 8 system and contain a choice of an Intel or ARM-based processor.
It allows the firm to challenge Apple's bestselling iPad with a device that can run standard applications such as its own Office programs and Photoshop.
Technology expert Fox Van Allen from Tecca.com, Catherine Clinch from Filmnewsbriefs.com and Jason Boog from Galleycat.com gave their reaction to the device.