Bing signs Encyclopaedia Britannica for search results

Encyclopaedia Britannica

Related Stories

Microsoft has signed a deal with Encyclopaedia Britannica to add entries from the reference work to Bing.

The tie-up means summaries of topics using data from the Encyclopaedia will be added to some search results.

The deal builds on Britannica's decision in March to stop producing a print edition.

It is also seen as a response to Google's "knowledge graph" that consolidates search information about specific subjects.

Microsoft announced the deal via a blogpost and said when information from Britannica was relevant to a search, Bing users would see a small box summarising salient facts about a topic or subject.

At the same time it would also provide links to other sources of reference information such as Wikipedia, Qwiki and Freebase.

In a test drive of Bing with added Britannica, Search Engine Land blogger Matt McGee said the encyclopaedia results were not popping up on every search.

Instead, he said, a Britannica summary box turned up only when a link to the encyclopaedia would ordinarily appear in a list of results.

By contrast, he said, Google was adding information gathered by its knowledge graph project to many more results.

Announced in mid-May, the knowledge graph is work Google has done behind-the-scenes on its vast index of web data to cluster together relevant information about a topic or subject.

The most visible result of the work is a summary box that sits alongside lists of results and gives basic information plus suggestions of places to find out more in-depth data.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Technology stories

RSS

Features

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.