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Magic Town: Kids' books get digital makeover

6 July 2012 Last updated at 06:24 BST

David Begg, CEO of digital publisher Mindshapes, explained to the BBC how his team turn traditional children's books into digital, interactive versions.

Mindshapes have acquired the online subscription rights to several well-known children's books, to create an interactive experience for children called Magic Town.

Offering free subscription to schools, the company is betting on a digital future, where children are ready to make the transition from paper books, to an interactive, digital experience.

Video filmed and produced by Dougal Shaw