ZX Spectrum's chief designers reunited 30 years on

 
ZX Spectrum More than five million copies of the various ZX Spectrum computers were sold over the family's eight year lifespan, not including third-party clones.

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Click here to see how the computer's design evolved

The ZX Spectrum is 30 years old. The successor to Sir Clive Sinclair's ZX81 - at the time the world's best selling consumer computer - it introduced colour "high resolution" graphics and sound.

It also offered an extended version of Sinclair Basic, a computer language with which hundreds of thousands of users were already familiar.

The thin Bauhaus-inspired design was sleeker than anything else on the market, but what was more impressive was its price: £125 for the basic model with 16 kilobytes of RAM, or £175 for the 48k model.

That allowed adverts at the time to boast: "Less than half the price of its nearest competitor- and more powerful".

Sir Clive believed hitting the low price points was crucial.

Rival Acorn Computers had beaten him to a contract to build a tie-in computer for an educational BBC television series which started in January 1982.

It seemed the best way to overcome that promotional advantage was to undercut the BBC Micro's £299/£399 charge - and the strategy worked.

Manic Miner packaging and screenshot Titles such as Manic Miner, Jet Set Willy and Head over Heels helped drive the Spectrum's appeal

It also protected the Spectrum from the higher-specced, but more expensive, Commodore 64 which was unable to dislodge Sir Clive's computers from being the UK's number one selling computer.

Although some bad business decisions forced the sale of Sinclair Research's computer business to Lord Alan Sugar's Amstrad in 1986, the Spectrum remains a 1980s icon.

Sir Clive was the face of the company, but credit is also due to the original ZX Spectrum's engineer, Richard Altwasser, and its industrial designer Rick Dickinson.

The BBC reunited the two men about 25 years after they last spoke to discuss their work's legacy:

How much of an effect did hitting Sir Clive's price target have on the design?

Dickinson: Cost has always been very high on the agenda with all Sinclair products no matter how far back you go and Clive knew exactly where a product had to be priced.

Literally every penny was driven out where possible. So one of the consequences was that we would very rarely take an existing technology and simply mimic or buy it, but instead would engineer another way of doing it.

So for example with the Spectrum keyboard we minimised it from several hundred components in a conventional moving keyboard to maybe four or five moving parts using a new technology.

Altwasser: On the electronics side we needed to keep the silicon real estate as small as possible and continued to use the very cost effective Z80 processor. Much of that was achieved by having a very good BASIC interpreter design that could be kept in very little ROM memory space.

Rick Dickinson stands next to drawing board used to design the ZX Spectrum Rick Dickinson's drawing board - used to design the Spectrum - is now in London's Science Museum

Demand was phenomenal - within three months there was a 30,000-strong backlog of orders despite it initially being restricted to mail order. Was the scale of its popularity a surprise?

Dickinson: No matter how much history one might have with successful products like the ZX80 and 81 there is always a niggling doubt in one's mind that to come out with something new and significantly different is a risk. I think that we were all overwhelmed by the demand and the number of products that were sold.

Altwasser: I think with hindsight the BBC did an awful lot to popularise the use of micro-computers, and if we consider the fact the Spectrum was selling for half the price of the BBC Micro we shouldn't be surprised it was very successful.

I clearly recall having discussions that a time would come when every home would have a computer. We could see the applications and uses for everyday purposes.

We'd have these discussions with friends and family and people outside the computer club in Cambridge and people would scoff and say: 'Why on earth would a family want a computer in the home?' The success was I think beyond anyone's expectation. But perhaps with hindsight it wasn't totally unpredictable.

The success was also driven by videogame sales - the machines were originally marketed as an educational tool but you ensured titles were ready at launch.

Altwasser: Whilst as engineers we were hoping that people would turn on the computer and find out within a few minutes they could write a simple program and become programmers, clearly a lot of people wanted to use the computer for playing games.

ZX Spectrum keyboard Different key combinations were needed to write each Basic command

By providing them with computer programs that they could either read from a little book and type in or load from a cassette, I think that we bridged the gap between those that wanted to learn a little bit about programming - perhaps starting with someone else's programs and making modifications - and those that wanted to primarily just have a usable game.

Dickinson: In the earlier days there was a mild disappointment that we were launching computers and not games machines but I think the games market eventually turned our machines into games products.

Once the company accepted that, Sir Clive realised that it was the clear route to one's bread and butter. There were a lot of companies set up writing games for the Spectrum and we also approached companies and writers specifically to make our own in-house games.

Not all the feedback was positive. Some described the keys of the original models of feeling like dead flesh.

Dickinson: I love reactions like dead flesh - you could certainly relate it to that. People seem to forget what they've paid for an instrument or a product. At the time there was probably no other way around it to meet the cost targets.

Even if some sort of miracle we had theoretically designed a better product I don't suppose for a moment it would have been any more successful and that we would have sold any more. I don't think there was anything I would change or have since regretted.

Richard Altwasser Mr Altwasser left Sinclair in 1982 and subsequently launched the short-lived Jupiter Ace computer

Another point of contention was that when you wrote code in BASIC you had to find the right key combination to trigger a command rather than letting the user type in the instruction letter by letter. That was changed in later models.

Altwasser: This was a concept that had been pioneered by Sir Clive in earlier models and had proved to be very successful. I think what it achieved with the Spectrum was the ability for a beginner to enter programs much more quickly than if they had to type in all of the individual letters.

In hindsight maybe the disadvantage of this was that we did add a lot of different keyword functions to different keys, so using the less frequently used keywords was a little bit complex.

Talk of computers today and many people think of games consoles or PCs that run ready-made applications. Even in UK classrooms programming fell out of fashion. That appears to be changing - but how much was lost?

Altwasser: I'm an engineer so I'm delighted at the thought that people are going to be encouraged through the availability of the Raspberry Pi to learn to do programming. If I look at the capability of that machine - the graphics pixel rate is 140 times greater, the processor speed is 200 times greater, there's thousands of times more memory.

So you would think the speed and power of that device compared with the ZX Spectrum gives it every possible advantage. But my impression is that the attention span of young people over the last 30 years has probably not lengthened.

What is important is not the technical speed of the device but the speed with which a user can get their computer out of a box and type in their first program.

Clive Sinclair shakes hands with Alan Sugar Clive Sinclair sold his computer range and brand name to Alan Sugar's Amstrad for £5m in 1986

Dickinson: I concur totally with what Richard has just said. Although many Spectrum were sold for games, there were a lot of people who really gripped what all this was about - and what Clive was interested in in the first place - learning about programming and what you can do with programs.

Clearly we've spawned a generation which is now quite mature and has produced software for the many products that surround us.

Sir Clive sold out to Amstrad in 1986 and after a couple of revisions - involving the addition of a built-in cassette player and then a disc drive - production ceased in 1990. There are still some people who continue to code for it using emulators on PCs. But why do you think it ultimately failed?

Altwasser: I think I'd question the premise that the Sinclair model failed. Having a product lifetime of nearly 10 years and selling 5 million units - which I think is more than three times the volume sold for the BBC Micro - I don't think you can characterise that as failing.

I've been working in the computer industry recruiting software developers for more than a decade, and I'm continually meeting people who cut their teeth on a ZX Spectrum.

Part of that legacy is that we now have a generation of computer programmers who first got hooked by opening a box, looking at a screen and within a minute saying 'hey I've done something', within five minutes they'd written their first program and then they were spending every evening and weekend programming. I think the legacy of that is to be seen in the software engineering population of this country.

ZX Spectrum+ Later models of the ZX Spectrum did away with the original's rubber keys

Dickinson: I am rather sad that there isn't son of Spectrum around and the death of that was purely down to commercial aspects and the sale of the business to Amstrad which is well documented.

Sinclair products were born out of staggering innovation and clever shortcuts to get things into ever smaller packages at lower costs. Companies like Amstrad - which I have also worked for on a freelance basis - were more about taking existing technologies and finding special ways to stitch them together.

The Sinclair approach was far riskier as it was going out there and pretty well creating new markets. There was a purity in way the Sinclair products operated - raw access with pure simple code. And I think a lot of current day enthusiasts find that quite exciting compared to today's offerings.

Sir Clive declined to take part in the conversation.

 

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  • rate this
    +13

    Comment number 188.

    My Grandfather was the opposite of technophobic, bought a ZX as soon it came out. My brother and I always looked forward to seeing my grandparents because of the ZX! We'd spend all day taking in turns coping the longest piece of coding. And another day figuring out where we typed wrong.

    My brother is now a Software Engineer and I'm a web designer. All thanks to the Speccy and Sir Clive!

  • rate this
    +1

    Comment number 187.

    @183.wl2808
    "My parents decided that the Acorn Electron was the future. Exits stage left........No Chucky Egg for me"

    Chuckie Egg was available on the Electron. It was one of the most converted games of the game:
    http://en.wikipedia.org/wiki/Chuckie_Egg

    Though the C64 version was probably the best, because of the absurd 6-speed settings

  • rate this
    0

    Comment number 186.

    @Jas (150)

    "You'd go round all the shops typing something like that in."
    __

    Yes, and then the BBC micro came along and you could do:

    10 *MOTOR ON
    20 *MOTOR OFF
    30 GOTO 10

    to try to burn out the cassette motor relay.

    And I forget which home computer allegedly had a POKE that made the whole thing overheat.

  • rate this
    0

    Comment number 185.

    I was and am still an absolute Speccy fan - since the grand old aged od 11 when my Dad got the16K model as part of his retirement package! He did in fact swap it several days later for a 48K model (after pressure from me) and it's been with me ever since, yup I still have it on top of my wardrobe, battered, flaking and possibly no longer working. Certainly (gulp) bring back the memories...

  • rate this
    0

    Comment number 184.

    anyone remember chucky egg? or cybernoid? hours of fun! always jealous of a friend who bought the 128k while i still had the 48k - still got it - never to be sold..

  • rate this
    0

    Comment number 183.

    My parents decided that the Acorn Electron was the future. Exits stage left........No Chucky Egg for me

  • rate this
    0

    Comment number 182.

    I bought one and thought it was a lousy piece of kit even back then but all my mates had one so I got it for 'compatibility'.

    Then I bought a Dragon 32 to actually write programs with.

  • rate this
    +2

    Comment number 181.

    It bugs me when all the computer "geniuses" slag the likes of Sir Clive's and Bill Gates works off. Their aim was to bring basic computing to the masses and that's exactly what they've done. My dad bought one of the Spectrum's when they came out and it gave me the basics of programming. Like many, I'm no whizzkid but their inventions have helped me greatly in my professional life. Thanks to both.

  • rate this
    0

    Comment number 180.

    I fondly remember our old spectrum with Horace Goes Skiing and Chequered Flag being favourites.

  • rate this
    0

    Comment number 179.

    The problem now as always been having access to the deleopment software and hardware details to develop your own programmes. M$ released a very limited version of it development environment for the Xbox. I'm unsure if this ever took off. Sony which is losing sales just locks people out which is suicidal for a company looking for future talent and customers.

  • rate this
    0

    Comment number 178.

    I had a Spectrum with 48K, which was a luxurious amount of RAM. I remember program listings in magazines for the 1K ZX81 (though I never owned one): instead of saying "3", they would say "INT PI". Reason: all numeric constants in the code were stored as a 32-bit float rather than ASCII (i.e. 4 bytes), but keywords such as "INT" or "PI" were only a byte each, so this saved two bytes.

    Happy days...

  • rate this
    +12

    Comment number 177.

    Like many on here, this was my first computer bought by the money left to me when my father died. Hoursspent typing in code or breaking into games, adding lives or points to my game ensuring I mainly won!

    Again, it lead to a good career in IT that has impacted in every aspect of my life for the better.
    I have a lot to thank Clive Sinclair and my dad for.

  • rate this
    0

    Comment number 176.

    Up until recently, there were special 'coding competitions' solely for the CBM64, held in conjunction with similar competitions for Amiga/PC. I don't know if the Speccy community ever had anything similar, but it's a shame that they no longer happen.

  • rate this
    0

    Comment number 175.

    My entry into computing started at the age of 9 with the Commodore Pet that my dad brought home from work, long before IBM and the PC! Because of that my path was set out in front of me, Vic20, CBM64, 128, Amiga 500, 1200, PC. But at the age of 17 I started working in a computer repair shop in Reading repairing them all, the hardest to fix was the BBC, the easiest was the Spectrums. Now iPhone!

  • rate this
    0

    Comment number 174.

    British phenomenon, Sinclair ZX Spectrum, managed to compete with rival Commodore 64. 16KB of RAM-packing machine retailed for just £130 ($210 today). Programmer-friendly founders of Shiny, Rare & Blitz Games studios all cut their teeth on this computer. It lasted a decade, selling 5M units before Amstrad purchased & shut it down.
    Ah, the memories!

  • rate this
    0

    Comment number 173.

    I loved the more genteel thoughtful nature of games back then. None of this constant running about dark rooms shooting things. Loved playing han now: Psst (plant growing) Cookie (cake baking) Trashman (bin collection) and Election (canvassing). Adrenalin pumping stuff!

  • rate this
    0

    Comment number 172.

    Given the popularity of the Sinclair Spectrum and the Raspberry Pi, I can't help wondering if there's room for a product which combines the best aspects of these two innovative technologies.

  • rate this
    +1

    Comment number 171.

    For me, the Spectrum (and the X81 before that) was a way into understanding and using microprocessors. I studied the ROM contents, and wrote machine code additions, before making Z80 based instruments. I continued with Z80 code until 1990 when I changed to PIC chips. Sinclair gave me a way into microprocessors.

  • rate this
    +1

    Comment number 170.

    During a 30 year career in I.T. I have also used a BBC micro, an Apricot PC, ICL mainframe and even the famous Amstrad PC which was actually famous for giving users electric shocks. All these are British made products not one of which exists today. At the risk of sounding cynical I note that all our banks still exist with the help of several billion pounds worth of tax payers’ moneys.

  • rate this
    0

    Comment number 169.

    Oh the fun. listening to seemingly hours of beeping while the game tried to load only to find it crashed within seconds of starting, thats if it ever started, yet we knew we were at the cutting edge of home technology.

 

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