Facebook buys Instagram photo sharing network for $1bn

Instagram screenshot Instagram says more than 1 billion photos have been uploaded to it

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Facebook has announced it is to buy Instagram - the popular photo-sharing smartphone app.

Facebook is paying $1bn (£629m) in cash and stock for the takeover.

Instagram was only launched in October 2010 - initially just for the iPhone before being offered as an Android app last week.

Facebook's chief executive Mark Zuckerberg has pledged to continue to develop Instagram as a separate brand, allowing it to post to rival networks.

The app is free and allows users to apply 17 filters to the pictures they take - changing the colour balance to give the images a different feel - before they are uploaded.

It has proven hugely popular. The firm says that it has more than 30 million users uploading more than 5 million new pictures every day.

Paul Kedrosky, a tech investor and author of the Infectious Greed blog, told the BBC: "I understand Instagram has 13 employees - so at $77m a head that makes it the most expensive business deal in history that I can think of."

'Important milestone'


Pictures were at the heart of Facebook's success; the easy sharing of pictures made it stand out against early rivals.

Today, the social network is the world's largest photo-sharing website.

Combine Instagram's mobile appeal with some careful Facebook integration (without annoying existing users too much), and Mark Zuckerberg could have made a very nifty move.

Facebook will have to tread carefully, though.

Mr Zuckerberg wrote on his Facebook page: "We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience.

"We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook."

He added: "This is an important milestone for Facebook because it's the first time we've ever acquired a product and company with so many users. We don't plan on doing many more of these, if any at all."

Mr Kedrosky said the speed of the deal was unusual.

"I'm told it also came together very quickly, like a lightning strike.

"After launching on Android last week and adding one million users a day, it became obvious that this wasn't just a photo sharing app - it was a competitive social network, and the concern may have been that there would be rival bids.

Lee Simpson, Jefferies International: "It has something of a smack of the dot com era to it"

"That's the only reason to think Facebook would have done this in the quiet period ahead of its flotation."

Instagram's FAQ says it had previously raised $7.5m in funding from three venture capital firms and "a small group of angel investors".

The deal marks the second time in four months that Facebook has taken on staff from another social network.

In December, it announced it was hiring the co-founders of the location-based check-in service Gowalla. The network closed down shortly afterwards.

The moves come ahead of Facebook's planned flotation later this year. The firm reportedly plans to issue $5bn worth of stock on the New York-based Nasdaq exchange in May or June. The deal could value the firm as being worth as much as $100bn.


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  • rate this

    Comment number 89.

    As a FB user and the holder of accounts on other platforms including Google and twitter,I spread my personal digital life around for security reasons. Question; A decade ago Microsoft was getting too big for comfort with many’ questioning its market monopoly which Is still continuing to date, should Facebook not come under the same scrutiny, to ensure it does not become too big?

  • rate this

    Comment number 29.

    I find it strange that billions of pounds are made sat a desk while the production car worker sweats on the production line for a few hundred pounds a week.Hardware companies struggle to make a profit but the software like the movement of money or it`s growth through casino banking is seen as having more worth than physical work.

  • rate this

    Comment number 27.

    One billion dollars? That's a very large amount of money to shell out for any new(ish) business, let alone a website

    Facebook seem to be making another tech stock bubble single handedly; And we all know what happened last time

    Still. Good luck to the previous owners with their new-found wealth

  • rate this

    Comment number 20.

    I am not a fan of Facebook, but what an amazing day for entrepreneurs, proof that a simple idea, done right, can make you 1 billion!

  • rate this

    Comment number 19.

    Completely ephemeral. In a couple of weeks or months or years something else will come along and Facebook will vanish into obscurity.


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