Apple unveils new iPad with high-definition screen


Rupert Goodwins, Editor of the technology website, ZD Net UK: "Unless you are a big Apple fan it will look like any other iPad."

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Apple has unveiled a new iPad with a high-definition screen.

It said the resolution of the display was 2,048 by 1,536 pixels. The tablet is also powered by a new A5X chip with improved graphics performance.

Chief executive Tim Cook claimed to have "redefined once again the category Apple created".

Apple dominates the market but should face a fresh challenge later this year when tablets running the full Windows 8 system are expected to go on sale.

The new iPad - which is simply called by that name - also features a 5-megapixel camera sensor. It will be able to run on 4G LTE networks where the service is available and can act as a wi-fi hotspot for other devices if carriers allow the function.

It is 9.4mm deep, slightly thicker than the 8.8mm profile of the iPad 2. The basic 16GB model with only wi-fi will cost £399 and the top of the range 64GB model with wi-fi and 4G will cost £659.

Apple's marketing chief Phil Schiller said the tablet has the same 10-hour estimated battery life as the previous model using only wi-fi. That limit shortens by an hour when using 4G.

It is due to go on sale on 16 March in the UK, US, Canada, Germany, France, Switzerland, Hong Kong, Singapore, Australia and Japan.

The previous model will stay on sale at a reduced price, starting at £329. Mr Schiller said that would make it more affordable for schools to buy the machine.

The firm also announced an upgraded TV box which can now handle 1080p video.

Films and TV shows will be sold via its iTunes store in the high-definition format.

Phil Schiller discusses the high-definition capabilities of the tablet This was Apple's first product launch since the death of Steve Jobs
Mixed reactions

IMS Research said Apple accounted for 62% of the global tablet market in 2011. Ahead of the press conference it said it expected that share to rise to 70% this year.

Analysts at Gartner said they expected Apple to maintain its lead and increase the volume of tablets sold - but added that the launch did not contain any news to cause them to increase their "bullish" forecasts.

"I'd call the new iPad an evolutionary device with some revolutionary experiences," said research director Michael Gartenberg.

Others expressed disappointment following the news noting that the new device's display did not include haptic touch-feedback technology or access to the iPhone 4S' voice-controlled Siri "intelligent assistant" as rumoured.

"As tablets are increasingly being used for personal media consumption, it is promising to see a better screen resolution," said Fred Huet, managing director of Greenwich Consulting.

"But will this be enough to ensure Apple's competitive lead in the marketplace? No."

However, the new iPad won praise from journalists at Engadget who were among the first to try out the tablet. They noted that the improved screen resolution should lead to improved apps.

"Apple just put an insane amount of real estate in the hands of crafty developers, and frankly, we can't wait to see what they cook up," wrote Darren Murphy.

Apple's shares closed 0.08% higher on Wall Street at $530.69.

How the competition compares

Device Vital information What the experts say

Blackberry Playbook

Blackberry Playbook

• Released: April 2011 (updated February 2012) • Screen size: 7" Weight: 450g • Operating system: BlackBerry Tablet OS 2.0 • Cost: £250 (64GB, Currys) • Full specification

"A tablet that's trying really hard to please the enterprise set but, in doing so, seems to be alienating casual users who might just want a really great seven-inch tablet." - Engadget

Asus Transformer Prime

Asus Transformer Prime

• Released: December 2011 • Screen size: 10.1" Weight: 537g • Operating system: Android - Ice Cream Sandwich • Cost: £499 (32GB, John Lewis) • Full specification

"This is a corking tablet/laptop hybrid that is more powerful than ever and with Ice Cream Sandwich added into the mix is the best Android tablet yet." - T3

Motorola Xoom 2

Xoom 2

• Released: November 2011 • Screen size: 10.1" Weight: 599g • Operating system: Android - Honeycomb • Cost: £379.99 (16GB, Amazon) • Full specification

"We're pleased with Motorola's efforts in slimming down the slate. The Honeycomb experience is a rather nice one. But we don't think it's offering enough to justify the premium price tag." - Cnet

Samsung Galaxy Tab 10.1

Samsung Galaxy Tab 10.1

• Released: June 2011 • Screen size: 10.1" Weight: 565g • Operating system: Android - Honeycomb • Cost: £399 (16GB, John Lewis) • Full specification

"The Samsung Galaxy Tab 10.1 is certainly one of the best Android tablets so far and deserves to be high on the list for anyone who can't stomach Cupertino's controlling neediness." - Pocketlint

The new iPad


• Released: March 2012 • Screen size: 9.7"

• Weight: 635g • Operating system: iOS • Cost: £399 (16GB, Apple)

Full specification

"The screen on the device is absolutely stunning... icons really do pop on the Retina Display... Simply put, there's no other product like it on the market." - The Verge


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  • rate this

    Comment number 79.

    All I can see on this site is great big iPad envy! you non apple fans should get a life and let the cream just rise to the top.

  • rate this

    Comment number 78.

    I am still using the IPad 1 and it still does the job I bought it for. I did not see any reason for spending any more money on an iPad 2 the New iPad

    But since I bought the iPad I have bought an iMac and a mac book pro for my business and they all work seamlessly together.

  • rate this

    Comment number 77.

    @wallzy flash runs fine on my htc desire, a lot smoother than any clunky html5 'animations'. Have a search on youtube for 'canvas v flash 3d performance'. This is the truth that apple zealots can't face up to: 30fps in flash, 1fps in html5. The only issue with flash on mobile was one angry old man and his greedy desire to control paid content

  • rate this

    Comment number 76.

    I don't know why people buy iPad where other tablets are cheaper and better.On top gives better satisfaction.I use HTC Flyer and its awesome.I don't think I will have iPad ever, might go for galaxy but no IOS money grabber tablet.

  • rate this

    Comment number 75.

    Enough free advertising for Apple, remember under editorial rules even if they send you one for free you can't keep it - I do not remember the BBC reporting the launch of the latest Dyson vaccum so prominently and more people own a Dyson in the UK than will ever own an Ipad of any spec.

  • rate this

    Comment number 74.

    This is one seriously expensive gadget to play angry birds on, read a book or watch a film. Well that's all I seem to see people doing on the iPad2.

    I can think of so many better ways to waste my money, than on one of these.

  • rate this

    Comment number 73.

    Having had access to an original iPad via work for quite a while now, I really do struggle to understand what all the fuss is when it comes to tablets - to big to take where you'd take a phone, and absolutely shocking compared to a laptop for anything that requires any meaningful user input. Maybe at age 38 I'm past it, but it just seemed like a rather pointless, expensive toy to me.

  • rate this

    Comment number 72.


    A keyboard dock, how much extra is that? I hope it's in the same price range as the one for the Transformer!

  • rate this

    Comment number 71.

    Is it just me or is Apple highly overrated??

  • rate this

    Comment number 70.

    Here we go again, let's rip off the unsuspecting non-tech punters.
    Eye candy... I guess if you are stupid enough to buy one, So be it.

  • rate this

    Comment number 69.

    Erm yeah...

    ANDROID!!!! XD

  • rate this

    Comment number 68.

    With annual updates becoming the norm, Apple and friends are about to shoot themselves in the foot. It's about supply and demand. Tech firms are supplying more and more. Consumers are tightening their belts and buying less and less. Keep watching - the bubble's about to burst.

  • rate this

    Comment number 67.

    It will sell well. It will sell by the bucket loads. It will sell to people that want to be seen to have the best. Apple marketing is second to none. I know many non techie people that think Apple invented MP3 players, touchscreens and tablet PC's, but those of us in this game know it's not true - they just marketed things well.

  • rate this

    Comment number 66.

    It's just another tablet. Just like the iphone when that comes out, will be just another phone. Why the world has to go nuts is beyond me. Although I'm sure the loyal sheep will all be waiting in line at the stores to get their hands on one. Let's hope it rains. :-)

  • rate this

    Comment number 65.

    Apple fans are so creepy and delusional. As an example, you'll hear them trot out the myth that 'flash drains battery' on mobile, when there's an in depth independant test available on the web that shows html5 content is actually slightly worse with regards to cpu, and most html5 stuff that uses e.g canvas runs terribly on idevices (a couple frames per second). Ignorant tech bigots.

  • rate this

    Comment number 64.

    >iPads have no real practical use. You can't use them for work unless >you enjoy writing a 10 page report on that touch screen keyboard

    They have a keyboard dock available, or you can pair up a blue-tooth keyboard and use that. Simple. But don't let your ignorance get in the way of a good rant.

    There's Garageband and all manner of creative music software for the iPad. Maybe you only play games?

  • rate this

    Comment number 63.

    Yeah great, I'd love to spend double the money I paid for the parts for the computer I built 2 years ago on a device that's not even one fifth as powerful.

    Oh and by the way, seeing as they refuse to put it on their website (even under the technical specification), the CPU on this is clocked at 800 MHz.

  • rate this

    Comment number 62.

    im buying it

  • rate this

    Comment number 61.

    I hope apple paid the bbc for this advert

  • rate this

    Comment number 60.

    Ill stick to my Archos Tablet and Galaxy SII.....both have high def, memory card slots, good battery life. Each to their own.


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