Apple unveils new iPad with high-definition screen


Rupert Goodwins, Editor of the technology website, ZD Net UK: "Unless you are a big Apple fan it will look like any other iPad."

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Apple has unveiled a new iPad with a high-definition screen.

It said the resolution of the display was 2,048 by 1,536 pixels. The tablet is also powered by a new A5X chip with improved graphics performance.

Chief executive Tim Cook claimed to have "redefined once again the category Apple created".

Apple dominates the market but should face a fresh challenge later this year when tablets running the full Windows 8 system are expected to go on sale.

The new iPad - which is simply called by that name - also features a 5-megapixel camera sensor. It will be able to run on 4G LTE networks where the service is available and can act as a wi-fi hotspot for other devices if carriers allow the function.

It is 9.4mm deep, slightly thicker than the 8.8mm profile of the iPad 2. The basic 16GB model with only wi-fi will cost £399 and the top of the range 64GB model with wi-fi and 4G will cost £659.

Apple's marketing chief Phil Schiller said the tablet has the same 10-hour estimated battery life as the previous model using only wi-fi. That limit shortens by an hour when using 4G.

It is due to go on sale on 16 March in the UK, US, Canada, Germany, France, Switzerland, Hong Kong, Singapore, Australia and Japan.

The previous model will stay on sale at a reduced price, starting at £329. Mr Schiller said that would make it more affordable for schools to buy the machine.

The firm also announced an upgraded TV box which can now handle 1080p video.

Films and TV shows will be sold via its iTunes store in the high-definition format.

Phil Schiller discusses the high-definition capabilities of the tablet This was Apple's first product launch since the death of Steve Jobs
Mixed reactions

IMS Research said Apple accounted for 62% of the global tablet market in 2011. Ahead of the press conference it said it expected that share to rise to 70% this year.

Analysts at Gartner said they expected Apple to maintain its lead and increase the volume of tablets sold - but added that the launch did not contain any news to cause them to increase their "bullish" forecasts.

"I'd call the new iPad an evolutionary device with some revolutionary experiences," said research director Michael Gartenberg.

Others expressed disappointment following the news noting that the new device's display did not include haptic touch-feedback technology or access to the iPhone 4S' voice-controlled Siri "intelligent assistant" as rumoured.

"As tablets are increasingly being used for personal media consumption, it is promising to see a better screen resolution," said Fred Huet, managing director of Greenwich Consulting.

"But will this be enough to ensure Apple's competitive lead in the marketplace? No."

However, the new iPad won praise from journalists at Engadget who were among the first to try out the tablet. They noted that the improved screen resolution should lead to improved apps.

"Apple just put an insane amount of real estate in the hands of crafty developers, and frankly, we can't wait to see what they cook up," wrote Darren Murphy.

Apple's shares closed 0.08% higher on Wall Street at $530.69.

How the competition compares

Device Vital information What the experts say

Blackberry Playbook

Blackberry Playbook

• Released: April 2011 (updated February 2012) • Screen size: 7" Weight: 450g • Operating system: BlackBerry Tablet OS 2.0 • Cost: £250 (64GB, Currys) • Full specification

"A tablet that's trying really hard to please the enterprise set but, in doing so, seems to be alienating casual users who might just want a really great seven-inch tablet." - Engadget

Asus Transformer Prime

Asus Transformer Prime

• Released: December 2011 • Screen size: 10.1" Weight: 537g • Operating system: Android - Ice Cream Sandwich • Cost: £499 (32GB, John Lewis) • Full specification

"This is a corking tablet/laptop hybrid that is more powerful than ever and with Ice Cream Sandwich added into the mix is the best Android tablet yet." - T3

Motorola Xoom 2

Xoom 2

• Released: November 2011 • Screen size: 10.1" Weight: 599g • Operating system: Android - Honeycomb • Cost: £379.99 (16GB, Amazon) • Full specification

"We're pleased with Motorola's efforts in slimming down the slate. The Honeycomb experience is a rather nice one. But we don't think it's offering enough to justify the premium price tag." - Cnet

Samsung Galaxy Tab 10.1

Samsung Galaxy Tab 10.1

• Released: June 2011 • Screen size: 10.1" Weight: 565g • Operating system: Android - Honeycomb • Cost: £399 (16GB, John Lewis) • Full specification

"The Samsung Galaxy Tab 10.1 is certainly one of the best Android tablets so far and deserves to be high on the list for anyone who can't stomach Cupertino's controlling neediness." - Pocketlint

The new iPad


• Released: March 2012 • Screen size: 9.7"

• Weight: 635g • Operating system: iOS • Cost: £399 (16GB, Apple)

Full specification

"The screen on the device is absolutely stunning... icons really do pop on the Retina Display... Simply put, there's no other product like it on the market." - The Verge


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  • rate this

    Comment number 59.

    to 51. Justarthur

    I am doing exactly the same.

  • rate this

    Comment number 58.

    @FrankPoster It's one of life's great myths that flash is mobile friendly. Show me a mobile/tablet that can actually run flash smoothly and flawlessly. I work in web development and I've yet to see one.

    Also most sites running flash have a horrible user experience due to the way it is abused. Once upon a time it was useful for delivering video content but with html5 it is well and truly dead.

  • rate this

    Comment number 57.

    wake up , apple is a joke. nothing new that not out already'' over a year''.
    your being con once again.

  • rate this

    Comment number 56.

    >Shame on the BBC for the unpaid(?) advertisement.

    Erm, it's the market leader, it dominates the market. Hence it is big news when a new one is released.

    Show me another tablet with that screen resolution? there isn't one, hence why it is news. It has a screen higher in resolution than most TVs and laptops. That surely is an achievement? many said it couldn't be done.

  • rate this

    Comment number 55.

    Increase the specs so the iPad processor can be idle 95% of the time and not just 90%

    Apple are good at marketing their products to those who don't know any better, and for that I applaud them. It's the fools who buy them I laugh at.

    If you buy an overpriced iPad or Mac because 'it's better for design' or 'it's better than Windows' but can't explain why, you're one of the suckers.

  • rate this

    Comment number 54.

    A new year, yet another entirely unoriginal product from Apple. they market "new" features each and every year that they could have added into the original model with ease. Its a ploy, albeit an effective one, to milk the consumer every 12 months. Unfortunately for Apple, Im not gullible enough to fall for their slick marketing.

    Shame on the BBC for the unpaid(?) advertisement.

  • rate this

    Comment number 53.

    I've used an iPad many times, simply coz it was there to use. It's a handy little device if you don't need to do any work with it, but as soon as you need to, it becomes a waste of space. The only real application I've found for it, that's of any use at all, is as a flash drive with an op sys. Great for saving presentations to - hang on, my laptop does that job too...what's the point in an ipad?

  • rate this

    Comment number 52.

    Yet another marketing ploy from Apple. I'm sure that most of the "improvements" made to this version of the iPad were developed and tested, and could have potentially have been included on the iPad 2 (or even the original). Yes, Apple your products are of a good quality, and I do enjoy using them, but I'm not sure I'm a great fan of your current strategy of "a new version every 12 months".

  • rate this

    Comment number 51.

    Well, I waited just to see if this was going to be a lot better than the Ipad2. Its not. So just ordered Asus transformer Prime

  • rate this

    Comment number 50.

    Woop de do.

    Wake me up when the iPad X comes along, by then it might have all the features they've planned.

    Dunno if it's just me but I'm sick of companies releasing 1 version of a product, then releasing another a year or two later with more features.

    Call me cynical but I swear it's planned to drip feed features and milk the consumer rather than release an all singing and all dancing product!

  • rate this

    Comment number 49.

    Same old, same old.

  • rate this

    Comment number 48.

    iPads have no real practical use. You can't use them for work unless you enjoy writing a 10 page report on that touch screen keyboard. It's good for browsing the web and playing EXTREAMLY limited games with nasty controls. How is THAT worth spending hundreds of pounds every year and a new one that is slightly better than the one before it?!

  • rate this

    Comment number 47.

    @FrankPoster Mobile Flash has no future, fact. Adobe is killing it off, fact. Even Windows 8 for mobile devices aren't going to run with it, fact. Flash just takes too much juice, fact. HTML5 is the way to go.

  • rate this

    Comment number 46.

    "High definition TV shows and films will be available to buy from I Tunes." That's the problem with apple you pay a fortune to buy the initial product and just keep giving Apple even more money in buying stuff from I tunes.

  • rate this

    Comment number 45.

    "That's the beauty of it; it doesn't do anything!"

  • rate this

    Comment number 44.

    @ 40. Chris
    The demise of Flash has been massively accelerated because of this decision by Jobs. There is always innovation, improvement and eventual replacement, but there was no need to not support flash. As for security, flash in no less secure than Java, but that's just a distraction and the real reason was otherwise. But iSheep can't see or think outside of their flock.

  • rate this

    Comment number 43.

    it's funny, but during the 90's the masses were Microsoft haters because of their popularity. Now that Apple are winning in the popularity stakes it seems that the masses have turned on them.
    Sorry we still got plenty enough hate for both companies

    Seriously... can someone explain the need for this thing?
    I speak as someone who uses computers day in day out

  • rate this

    Comment number 42.

    Oh dear me, how many apple haters there are.
    I think they make fit for purpose shiny things, but won't be buying an iPad, I have a laptop, an iPhone and a Canon DSLR.
    I imagine though, that htose that are complaining the loudest will be holding on to their ZX Spectrums and trying to deny progress in whatever way they can

  • rate this

    Comment number 41.

    About time they improved the display, double the resolution of ipad1&2. I imagine the difference will be quite striking.

  • rate this

    Comment number 40.

    Hey FrankPoster,

    Better get your Flash facts straight.

    1) It's buggy
    2) It has more (security) holes than the Titanic
    3) It doesn't really work very well without a mouse
    4) Adobe isn't developing it anymore for mobile devices
    5) HTML5 makes Flash pretty well redundant
    6) Many web developers (including me) are phasing Flash out
    7) Most web developer are Mac users (including me)
    8) Flash will die


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