Virgin boss Richard Branson in .xxx domain name dispute

Richard Branson Virgin boss Richard Branson is in a domain name dispute

Related Stories

Virgin is attempting to gain control of the domain richardbranson.xxx.

The company took the action after an individual unconnected with the company registered the name.

"We have a complaint against the owner of richardbranson.xxx," a Virgin spokesman said.

The top-level domain launched last year after considerable debate. Virgin said it was spending an increasing amount of time protecting its brands, including the Branson name, online.

In order to win control of the domain Virgin has filed an application with the National Arbitration Forum, a body which deals with domain name disputes.

Web changes

The .xxx domains went on sale for the first time on 6 December.

Last week Icann, the body which has overall responsibility for the system, opened applications for a further expansion of the net naming system.

Under the new scheme it will be possible to register almost any word as a domain name suffix.

Critics argued companies would have to spend large amounts of money to protect themselves from cybersquatters.

"We spend a lot of time protecting the Virgin brand and the Richard Branson name and increasingly this takes us online," a spokesman told the BBC.

"We do see this as a growing problem with the changes to top-level domains and we not alone," he added.

ICM Registry, which oversees the .xxx domains, had offered firms the chance to pay a one-off fee to protect their brands prior to the scheme's launch.

Virgin's claim will turn on factors such as whether the original registration was in good faith and what legitimate interest the present owner may have to the use of the name.

More on This Story

Related Stories

From other news sites

* May require registration or subscription

The BBC is not responsible for the content of external Internet sites

More Technology stories

RSS

Features

  • Krak des ChevaliersSitting targets

    How ancient treasures in Syria are being bombed to pieces


  • Mesut Ozil's tattoo reads "Only God can judge me"Ink explained

    Nine World Cup players' tattoos decoded, and one who refuses


  • Putting a coin in supermarket trolleyMinor annoyance

    Why are Morrisons getting rid of coin-locks on trolleys?


  • Sekhemka statueSelling out?

    The councils tempted to cash in on their art collections


  • Google sweetsName game

    Would Google have made it as BackRub?


BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.