CES: Companies showcase new internet TV technologies
10 January 2012 Last updated at 20:21 GMT
For the last decade industry experts have been predicting that TV is ripe for an internet revolution, but so far the attempts of major software firms to change our viewing habits have made little impact.
Companies are still vying to find the right product that will encourage customers to watch their favourite soaps on the same screen as they do their online shopping.
The BBC's Technology Correspondent Rory Cellan-Jones reports from the Consumer Electronics Show in Las Vegas on the latest attempts to start a revolution in the living room.