Midata: Will the public share government's enthusiasm?

 

The BBC's Rory Cellan-Jones spoke to the government's information adviser, Prof Nigel Shadbolt, who devised the scheme

It could deliver huge growth potential to the British economy while transforming the relationship between consumers and corporations.

Nothing trivial, then, about the claims being made by the government about its midata project.

The plan is to release all sorts of data held by private businesses back to consumers - but the challenge is going to be explaining to the public just why this is so exciting.

"It can sound a bit geeky," admitted Professor Nigel Shadbolt, the man trying to push through the government's open data agenda. "But it's about getting the information that companies hold about me and you back to you in a form you can use."

The plan is that all sorts of companies will make their data available, and then other firms will help consumers to manage it and build useful applications and services on the back of it.

Up and down

Still not that clear? Neither was I until the three companies that are getting the midata ball rolling started to explain their plans at the Whitehall launch. Most impressive was Callcredit which holds credit files on every adult in the UK.

It's now promising that every consumer will be able to look at their file for free for life, in a radical change to its business model. The firm has already tested the idea, under the intriguing brand Noddle.

"Even though you're giving data back to consumers, you've still got to sell it," said Tom Ilube from Callcredit, ''and that includes branding it."

As he pointed out, a minority of consumers will leap at the idea of open data, but most will be left cold unless it is marketed skilfully.

Scottish Power's midata plans involve making its customers' annual energy consumption data more easily accessible to make the process of switching suppliers easier.  

The energy industry has a long way to go on making data more comprehensible, as anyone who has tried to work out whether their electricity and gas use is going up or down will know. But this looks like a good start.

And finally, there was the Royal Bank of Scotland which is promising to give its customers "a complete walkthrough" of all their annual transactions. So, for instance, you will be able to find out how much you spent at Tesco last year.

Cost code

Two questions spring to mind - what's the catch for consumers and why is the government getting involved? For consumers, there will be concerns about data protection and whether the principle aim in freeing up data is to hand it over to the marketing industry and profit from it.

The government is promising "protocols" to handle any privacy or consumer protection issues - but also stressing that this is a private sector initiative and it will not be hamstrung by rules and regulations.

Meanwhile the government's drive to free up public data has hit a few roadbumps. Open Data campaigners claim that ministers are keener than they should be to listen to managers at the Ordnance Survey, the Land Registry and the Met Office who want to charge for their data rather than make it free.

The consumer affairs minister Edward Davey said there was a balance to be struck when it came to public data: "It's got to be sustainable. If we gave away large datasets that cost a lot of money to collect, the data would degenerate over time."

The drive to free up both public and private data is gathering pace. The promise is that this will deliver benefits to the economy, to democracy and to consumers.

Everyone connected with the project is very excited - all they have to do now is to get the great British public to share their enthusiasm.

 
Rory Cellan-Jones Article written by Rory Cellan-Jones Rory Cellan-Jones Technology correspondent

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  • rate this
    0

    Comment number 12.

    Sounds like a good idea but then again so did joining the common market in the 70's now look at it.
    I can visualise this being used to target junk mail for all kinds of stuff people don't really want or need.
    The weak minded or willed will be drawn in to purchase all sorts of kit that on reflection was a waste of money.
    Still Dave will no doubt endorse it if it gets people spending again.

  • rate this
    +1

    Comment number 11.

    Its clear the tories certainly dont want to give us anything they are trying to make business able to profit even more from our information without the owners of that information US getting any benefits at all, just added ads and increased charges

  • rate this
    -1

    Comment number 10.

    There's plenty of data that, if only opened up a little bit (at very little cost), would work wonders for the British economy. If this is what they're doing, whilst taking proportionate measures to ensure privacy; then hurrah!

    Privacy concerns are valid, but we need to recognise that the data protection regime is ALREADY a terrible mess. Non-compliance is actually the norm in UK businesses today.

  • rate this
    0

    Comment number 9.

    This is an excellent and much needed first step. It will be good to see data formats, how well attributed data is and if the data is 'geocoded' i.e. has a spatial component like a postcode. It's a tragedy that BT are not involved. They are notorious for not releasing their data, particularly on infrastructure. Withholding telecoms network data effectively blocks analysis of their fibre rollout!

  • rate this
    0

    Comment number 8.

    Dear Rory wonderfully cynical and sceptical as ever. if I reflect back on how many times you have felt this way about empowerment of humanity through technology only to see it become a raging success and transformative we must be on to winner with midata, keep on blogging please and keep us focused!!!!

  • rate this
    0

    Comment number 7.

    The deal being offered is pretty minimal. The companies are agreeing to supply details to the consumers in a (nearly) standard way. The shopping in Tescos example is risible. I don't believe anyone knows what I bought with cash, certainly not a bank who I don't deal with.

    Plenty of fluff, nothing to see here.

  • rate this
    0

    Comment number 6.

    Steve Hastings, anotherf... You are jumping to conclusions & you've got it all wrong!

    The goal is to give individuals back control over their own data so that so that they decide who they share the information with. This is precisely the opposite of building another big database in the sky for marketers to take advantage of. Each person has their own data just as they have a bank account

  • rate this
    0

    Comment number 5.

    It's becoming increasingly clear that, in this digital world, our "data" (i.e. everything we've ever seen, done, said, or bought etc) will be the single most valuable thing we own. If Midata means that complete control of our 'file' is handed back to us, then great. However, given it's potential value to marketers and advertisers, I rather fear that it will just turn into one giant mailing list.

  • rate this
    0

    Comment number 4.

    @anotherfakename #3

    > How will they prove its me that wants my data.

    How is this any different from the numerous other interactions we have with various data providers throughout our days, like the bank, credit card, electricity company etc? We ask them for data, they verify it is us (by their chosen methods) and respond.

  • rate this
    0

    Comment number 3.

    This is a recipe for disaster. Companies already lose data when it is supposed to be secure, now they are promissing to let the data out there is going to be a greater chance of loss. How will they prove its me that wants my data.... I guess the first step will be some form of global personal id ... oh an id card... :)

  • rate this
    0

    Comment number 2.

    To create a system that promotes the building of businesses on the data is ripe for abuse. There will be a ton of data out there that is free to claim, but there will be companies all over the internet charging you for it and saying that you cannot get to it without paying them.

    We already see it with companies getting involved in PPI claims with fake promises - this will produce more of the same

  • rate this
    0

    Comment number 1.

    "The government is promising "protocols" to handle any privacy or consumer protection issues ......it will not be hamstrung by rules and regulations."


    "protocols" seems a bit weak

    I can see an enormous single database being created with details of all our purchases and travelling habits open for corporations to plunder at will. (subject to 'protocols' of course).

 

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