Will Blackberry's reputation survive technical glitches?
Research in Motion, the company that produces Blackberry phones, has suffered a public relations problem because of service interruptions for customers.
Millions have been left unable to check their emails, send messages or browse the internet.
RiM says it has fixed the problem, which it says was due to the collapse of a link in its European switching system, but has the damage already been done?
Radio 5 live Up All Night spoke to Professor Gita Johar, the Senior Vice Dean at Columbia Business School. She told Rhod Sharp what was next for Blackberry and why it risks being known as an 'unreliable' phone.
To hear more Radio 5 live highlights, please visit the best bits page.
Up All Night broadcasts daily 01:00 to 05:00 on Radio 5 live.
Most watched/listened
-
Preacher refuses to 'abhor' attack
-
Has mechanical clocks' time passed?
-
Luton Muslim leader fears backlash
-
US road bridge falls into river
-
'Pilot said there had been a threat'
-
Video of Woolwich suspect in 2007
-
Schools set alight in Stockholm violence
-
Obama heckled over Guantanamo Bay
-
Chinese farmer creates 'bionic arms'
-
US road bridge falls into river
-
One-minute World News
-
Heathrow: 'Flames were coming out'
-
Footage from on board stricken plane
-
Meet the ‘Queen of North Shields’
-
US showman's unbelievable oddballs
~RS~q~RS~~RS~z~RS~32~RS~)
