Can Apple's iCloud rival Google and Amazon?

With the iCloud the data is stored in Apple's servers and can also be accessed wirelessly by phones, computers and tablets

So Apple has at last got into the cloud, with Steve Jobs unveiling the iCloud service at the company's Worldwide Developers Conference.

What will the iCloud mean for users - and does it really pose a threat to rival services from the likes of Google, Amazon and Spotify? I've been taking a look.

Rory Cellan-Jones Article written by Rory Cellan-Jones Rory Cellan-Jones Technology correspondent

Folding plug: A student idea that worked Watch

How often have you seen a new product and immediately thought "wow - why didn't I think of that?" That's what happened to me a few years ago when I went to the graduate show at the Royal College of Art and saw the folding plug.

Watch Rory's report

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