What's the point of augmented reality?


The advertising industry is pinning great hopes on augmented reality technology

Here's my report on augmented reality - is it going to change the way we look at the world or is it, as some say, technology that does not fulfil any real need?

Rory Cellan-Jones Article written by Rory Cellan-Jones Rory Cellan-Jones Technology correspondent

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    Comment number 39.

    No one needed a tablet and were slated as pointless back then, bet many of those same people have one now. Same will happen with these.

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    Comment number 38.

    Call me when these glasses can take the place of the electronic toys I already have such as smart phone, tablet, laptop, etc. and add functionality that fulfills a need of mine, not what some marketing company wants to push at me.

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    Comment number 37.

    If you'll excuse the pun, I'm amazed at how incredibly short sighted some people are when it comes to this technology. There are an infinite number of possibile ways to take advantage of displaying information in this way and it isn't limited to business or advertising. Think of travel, think of sport, think of medical applications. Come on guys! Lets join the future!

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    Comment number 36.

    I think the practical applications for augmented reality are huge although it depends upon what product they are within. Take a pair of glasses for instance. It could tell you directions to a place, reminders of what groceries to buy could pop up when you pass a supermarket, you look up at the sky and it could tell you the weather. Couple that with voice texting the applications are endless...

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    Comment number 35.

    Augmented Reality can be a valuable tool but business models are tricky. There are a lot of free apps for example like Layar or Aurasma that are designed as a marketing tool. In contrast there are augmented reality solutions like uDecore and iLiving that are designed to solve a specific problem and have there niche market.


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