What's the logic behind the Nokia CEO's criticism of his own company?
Nokia's new head has sent an outspoken and frank memo to his staff that suggests the phone giant is in crisis.
Stephen Elop, who recently joined the mobile brand from Microsoft, warns his company about rivals in their market place: "They are fast, they are cheap, and they are challenging us."
Lee Simpson, a senior equity research analyst, told BBC Radio 5 live: "This is an apology to investors as well as stakeholders."
"Nokia was fit for task. It was rugged, robust," he explains to Gabby Logan. "The game's changed now."
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Gabby Logan broadcasts Monday - Friday, 12:00 - 14:00 on BBC Radio 5 live.