Yao Ming in a room full of elephant husks
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Yao Ming joins campaign against illegal wildlife trade

14 February 2014 Last updated at 02:47 GMT

Retired Chinese basketball star Yao Ming has been a leading voice in the campaign to end poaching.

His participation in the effort is significant, as China remains a top consumer of illegal ivory.

The BBC's John Sudworth sat down with him to discuss the issue.