Illegal wildlife trade: Prince Charles and sons call for action
13 February 2014 Last updated at 14:29 GMT
The Prince of Wales has said there is ''not a moment to lose'' to stop the slaughter of elephants, rhino and other endangered animals.
Accompanied by Prince William and Prince Harry at an international wildlife conference in London, he said the demands for animal products must be curbed.
Leaders from 40 states have gathered for the event in London. The aim is to draw up a global declaration that will tackle animal trafficking.
Nicholas Witchell reports.