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Scientists prove how to make your bubbles last longer

9 February 2012 Last updated at 22:10 GMT

Researchers from the University of Reims in France, have discovered that the shape of a glass may affect our experience of drinking champagne.

Tests were carried out using sophisticated gas-analysis technology to gauge the effect of either pouring champagne into a flute or a coupe.

The BBC's Jeremy Cooke got the enviable task of comparing the results.