Scientists prove how to make your bubbles last longer
9 February 2012 Last updated at 22:10 GMT
Researchers from the University of Reims in France, have discovered that the shape of a glass may affect our experience of drinking champagne.
Tests were carried out using sophisticated gas-analysis technology to gauge the effect of either pouring champagne into a flute or a coupe.
The BBC's Jeremy Cooke got the enviable task of comparing the results.