A law could be introduced to protect consumers from unfair trading practices in Jersey.
Jersey's economic development minister has launched a consultation to find out what people want in the law.
The minister wants it to include prevention from actions such as misleading pricing, false description of goods and misleading advertising.
The law is based on the UK Consumer Protection from Unfair Trading Regulations.
If implemented it will also prevent high pressure selling techniques and prize scams.
Senator Alan Maclean has written a green paper that asks islanders if they feel such a law is necessary, how it should be enforced and if some regulatory powers should be given to the States.
He said the proposals should not introduce red tape for businesses as they would only affect those who do not deal fairly with consumers.
Senator Alan Breckon, head of the Jersey Consumer Council, said Jersey was behind when it comes to many consumer protection issues.
He said: "I'm sorry to say that we haven't really moved on with some of the fair trading things.
"In the UK you have a Financial Services Authority, an Office of Fair Trading and all sorts of pro activities going on with trading standards.
"We don't necessarily have all the same things here or any of them at all and that's where you are missing.
"When you don't have the regulations behind it then people have felt aggrieved about issues over the years but hopefully things will be changing."