Media playback is unsupported on your device

#BBCtrending: ASMR - the 'condition' that makes you tingle

21 February 2014 Last updated at 11:17 GMT

Videos which stimulate so called "braingasms" are generating tens of millions of hits on YouTube.

The "condition" which elicits a pleasurable sensation in the head and scalp has become known as Autonomous Sensory Meridian Response, or ASMR.

Scientific studies have not yet been carried out to confirm whether ASMR exists. But the ASMR community is exerting pressure on the science world to prove it's real.

#BBCtrending meets one of the most popular ASMR YouTubers, and a leading neuroscientist.

Produced by Anne-Marie Tomchak. Video produced by Benjamin Zand.

All our stories are at Follow @BBCtrending on Twitter and tweet using #BBCtrending

Most watched

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.