New Orleans reinvented as 'Silicon Bayou' for start-ups
20 November 2013 Last updated at 02:37 GMT
The US city of New Orleans saw its population decline by almost a third in the aftermath of Hurricane Katrina in 2005.
But the population - like the city's fortunes - has been revived in the years since the flooding, partly because of the Big Easy's culture and charm but also thanks to a series of economic incentives.
New Orleans earned the nickname "Hollywood South" by attracting filmmakers to Louisiana, and now entrepreneurs have dubbed the region the "Silicon Bayou" because of the growth in the number of tech start-ups.
The BBC visited the steeped-in-tradition city to see how technology is making an impact.
Produced for the BBC by Leigh Paterson
Altered States is a series of video features published every Wednesday on the BBC News website which examine how shifting demographics and economic conditions affect America on a local level.