The changing face of female tattoos
2 October 2013 Last updated at 00:06 BST
In past decades, if a woman had a tattoo, it was likely to be discreet or hidden from public view. Multiple, prominent tattoos were more likely to be seen on men.
But now anecdotal evidence suggests the number of women getting large amounts of ink on their bodies is sharply on the rise.
BBC News spoke to artists and visitors at the International Tattoo Convention in London to find out about the latest trends in female body art.
Video Journalist: Neil Meads and Fay Nurse