40 days of dating: Could your best friend be the one?
20 August 2013 Last updated at 00:06 BST
Fed up with New York's serial dating scene, good friends Tim and Jessie decided to date each other instead.
The two New Yorkers decided to try it for 40 days - a time period usually associated with giving up a bad habit - and to share their experience online.
Although they undertook the experiment in April, they are releasing their photos, videos and drawings day by day so viewers can see how the relationship is developing.
Jessie and Tim spoke to the BBC about the search for true love and whether it was right in front of them all along.
Produced for the BBC by Anna Bressanin
Living Online is a series of video features published every Tuesday on the BBC News website which takes a look at how technology converges with culture, and all aspects of our daily lives.