Mars tweets: Curiosity rover's online persona


"It once was a small step... now it's six big wheels."

So tweeted NASA rover Curiosity following its landing on Mars in early August.

Since then the irreverent Twitter account @MarsCuriosity has reached over one million followers, attracting people with playful humour in the name of science.

Three women are behind Curiosity's social media presence, working out of NASA's Jet Propulsion Lab in Pasadena, California.

They manage social media for 20 projects and missions at NASA. At a time when NASA's mission is changing, they believe social media could prove a useful tool in fostering public interest.

Produced by the BBC's David Botti

Photo/video: Getty Images and NASA/JPL-Caltech

Living Online

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.