The American bus revival

 
Greyhound bus

Motor coaches are the fastest growing form of long-distance transport in the United States, and British-owned companies are leading the charge. So has the US finally learned to love the bus?

"Imagine if William Shatner had crashed a plane into the side of a building. The airline industry would go crazy."

Dan Ronan, chief spokesman for the American Bus Association, has a bone to pick with Captain Kirk.

The object of his irritation is an advertisement for travel website Priceline, currently on heavy rotation on American television, which features William Shatner on board a bus that plunges over a precipice and explodes in a spectacular fireball.

The ABA feels the ad is in "poor taste" but what really irks the industry is that Shatner's bus is not a modern, air-conditioned vehicle with leather seats and wi-fi but a beaten-up museum piece from the 1950s.

The British invasion

Megabus
  • Much of America's bus industry is now owned by two Scottish companies
  • Stagecoach owns intercity, local, commuter, city sightseeing, tourist and yellow school buses through its Coach USA subsidiary
  • It launched Megabus in the US in 2006, expanding rapidly to serve 72 major cities from hubs in Chicago and New York
  • FirstGroup took over US firm Laidlaw in 2007 for $2.8bn (£1.78bn), giving it control of the 92-year-old Greyhound bus line
  • It launched BoltBus in 2008, initially going head-to-head with Megabus on the key New York to Washington route
  • Inter-city bus travel grew by 7.1% in 2011, compared with 1.5% for air and 1.16% for rail, according to DePaul University

It seems to sum up the average American traveller's view of buses as the transport option of last resort - slow, uncomfortable and out-of-date.

According to ABA president Peter Pantuso, the last time most Americans took to the road in public transport was in the yellow bus that took them to school.

Persuading them to take their first trip on a modern coach is the toughest task he faces.

Not so 70 years ago. The heyday of long-distance coach travel in the US was during World War II, when seats on Greyhound buses were filled to capacity with troops and civilians.

The industry tried to capitalise on its new-found popularity with high-profile marketing campaigns but the rapid growth in cheap air travel and car ownership during the 1950s sent it into steep decline and it was steadily relegated to the margins.

It is unlikely to ever recapture its wartime glory years - the US is simply too big to make coaches practical for most travellers.

But rising petrol prices and a new breed of British-owned discount operators, based in the densely populated north-east corridor, have made the coach a viable alternative to the car, plane or train for a growing number of travellers.

According to the authors of a report by DePaul University's Chaddick Institute for Metropolitan Development, Megabus and BoltBus could even make bus travel "cool".

Public transport passenger trips

  • New York - 3.2 bn
  • Chicago - 0.52 bn
  • Los Angeles - 0.48 bn
  • Washington DC - 0.44 bn
  • Boston - 0.37 bn
  • Source: 2009 Public Transportation Fact Book

The two British-owned companies, which went head-to-head on key US routes for the first time in 2008, increased their number of trips by 32% last year and are adding new routes all the time.

The key to their success is offering tickets between major cities such as New York and Philadelphia, or Boston and Washington, for as little as $1 (63p), with typical one-way fares between $15 (£9.53) and $27 (£17.07).

But the fact that they offer free wi-fi and pick up passengers on the kerbside - rather than bus terminals which are seen as dirty and intimidating - is also a factor, helping to make them popular with more affluent passengers and women travelling alone, according to the DePaul research.

The companies also stress the green credentials of buses, which offer better carbon dioxide emissions than air or car travel.

American operators such as DC2NY are also getting in on the act, but while passengers travelling between Washington DC and New York pay a lot less than rail or air travellers, the journey is at least an hour slower than the slowest train.

Inter-city kerbside bus departures have increased from 589 to 778 a day over the past year, while scheduled departures for the industry as a whole, including Greyhound, which shares a British parent company with BoltBus, increased 7.1% to 2,693.

Buses in the US

  • Rail dominated transport in America before 1910, when the private car began its ascendancy
  • Inter-city bus travel reached a peak of 27 billion passenger miles during World War II, enjoying its highest-ever market share
  • Coach travel rivalled rail in the 1950s and 1960s, with marketing campaigns for Greyhound buses featuring a live dog, Lady Greyhound
  • Greyhound was also the official transport of the Miss America contest
  • Buses and rail both lost market share to airlines with trains eventually being bailed out by the government
  • Urban transit services were taken over by the public sector in 1960s
  • City-to-city coaches stayed in private hands but hit financial trouble in the 1970s
  • Market deregulated in 1982 but strikes hamper recovery
  • Discount kerbside services launched in 2006

There has also been a boom in rogue operators - anyone who can scrape together $300 for a licence can start a city-to-city coach service.

The ABA is calling for a tougher inspection regime after a spate of deadly accidents last year, although it insists the industry's overall safety record is a good one.

It is also proud of the fact that it has survived without taxpayer support - unlike the rail industry or the buses that operate in America's cities.

City buses also have an image problem - best summed up by the 1994 movie Speed, which featured a model of bus from the 1950s despite being set in the present day.

Joni Hamill, an intellectual property assistant, waiting for a bus a few blocks north of the White House in Washington DC, says most of her colleagues travel to work by car and regard her choice of transport as a little strange.

"People feel like the bus is dirty," she says.

Her husband Karl says he started travelling to work by bus when he moved from Alabama but he would not consider using public transport in any other American city as the standard of service is "miserable".

Washington DC bus American bus users are emerging from the shadows

City buses were taken into public ownership in the 1960s but although they are subsidised by the state, they have been starved of cash in recent years.

Some cities have set up dedicated busways, rebranding them as "trains with rubber wheels".

But all of the new government money has gone on rapid transit schemes, seen by politicians and planners as the only way to tempt motorists out of their cars. Federal spending on light rail increased from $494m (£314m) in 1992 to $3.7bn (£2.35bn) in 2008.

Transit ridership, and public transport in general, is growing faster than car mileage, which appears to have peaked in the US, according to American Public Transport Association figures.

But critics say some systems are virtually deserted outside of the rush hour and are not as cost-effective as buses.

Start Quote

The stigma about buses falls away as buses become useful”

End Quote Jarrett Walker Transport consultant

Marc Scribner, a transportation analyst at Washington DC-based think tank the Competitive Enterprise Institute, says any subsidy for public transport should be spent on small local buses that are better able to serve the vast, car-friendly suburbs than what he sees as cumbersome and inflexible rail systems.

A bill due to be voted on in the House of Representatives next month could end a dedicated funding source for mass transit introduced by the Reagan administration in the early 1980s.

If it becomes law, the Republican-backed bill would eliminate the Mass Transit Account in the Highway Trust Fund, which is funded by a 2.86 cents-per-gallon (1.82p) federal tax on petrol. Currently 25% of the fund goes on transit; in future it would all go to fund highway improvements.

'High-density living'

Some officials fear this would have a devastating impact on cities with high levels of public transport such as New York, leading to increased fares, service reductions and more frequent breakdowns.

Many on the right argue that the answer is to deregulate and privatise America's city buses, setting them free to pick up passengers at the kerbside or even operate door-to-door services.

But Jarrett Walker, an international transport planning consultant and author of new book Human Transit, argues that this would not lead to a better standard of service, pointing to the "free-for-all" that followed bus deregulation in Britain in the 1980s.

He does, however, believe that the growth of public transport in America has become unstoppable, as young people turn their back on the suburbs and opt for "high-density" urban living.

The cities of the future will only be able to function with fully integrated bus and train services, as well as cycling and walking.

He believes it would not take much - clearer timetabling and more "civilised" facilities - for most Americans to overcome their objection to boarding the bus.

"The stigma about buses falls away as buses become useful," he says.

 

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  • rate this
    -1

    Comment number 142.

    Buses are the 6th best form of transport after car, plane, train, foot and bike. You travel by bus only if these other options are not available are are not practicable.

  • rate this
    0

    Comment number 141.

    The Megabus in the UK has been a real antidote to rail company profiteering. I've travelled from Leeds to London, Birmingham, Newcastle all for £1.50 each way. It's also forced National Express to cut some of its prices in order to compete. What a pity to hear that Worst Bus (the overpriced, cynical monopoly operator in much of the UK) seems to be gobbling up and running down US services too.

  • rate this
    +4

    Comment number 140.

    I feel people are making English buses out to be more than they are. As a university student I use the bus regularly, but find, especially for the bus route which takes me to university, that it is often late sometimes up to 15-20mins. While its not a huge problem to get up slightly earlier to make my lectures, I do resent having to pay for a service that is unreliable.

  • rate this
    -5

    Comment number 139.

    The Americans need to overcome their dislike of socialism, never mind buses.

    Everything could be so much better for most of them...

  • Comment number 138.

    All this user's posts have been removed.Why?

  • rate this
    -2

    Comment number 137.

    82.Proletarian Revolutionary "obesity: Is diet or surgery the best cure?"

    Really? I think the absolute last thing we need is yet ANOTHER regular BBC-sanctioned frenzy of fat-bashing. Even my American wife commented on how this country is absolutely, pathologically obsessed with fat people / obesity, every single day in the newspapers and every night on every TV channel - please, enough already!

  • rate this
    0

    Comment number 136.

    @131

    While I can't comment on US busses, having not been on any, I can confirm JRinPV's comment that central and south american busses are lovely. Big seats, comfortable, clean, a very nice way to travel.

  • rate this
    0

    Comment number 135.

    DavidinUSA (comment 96), I think you will find that New Jersey transport have now started putting barriers between drivers and passengers for this reason.

    I think there is a huge difference between the bus service in the tristate area and the rest of the US in my experience. I moved here 6 months ago and will use the bus service in NY but not when I am visiting Atlanta.

  • rate this
    +1

    Comment number 134.

    #131

    No, not particularly. I can think of a few things that are more upsetting than a lack of luxury buses.

  • rate this
    +1

    Comment number 133.

    1.Athame57 "it would serve America and the rest of the western world if we promoted cycling more instead, watch those waistlines shrink!"

    128.ichabod "mass immigration"

    So, obesity, immigration and anti-Americanism, all in a thread about Greyhound buses! Yep, just another typical day in the life of 'Speak You're Branes', where smug liberals go to prove they're closed-minded too...

  • rate this
    +7

    Comment number 132.

    I travelled around the USA on a five week Greyhound pass 3 summers ago. I have no regrets whatsoever about the mode of transport we chose, The long journeys saved us a lot of money on accomodation, we used to hop on a night bus and wake up 10 hours later in a completely new city. We met some really kind and interesting people who helped us on our travels, almost all of them were poor and black.

  • Comment number 131.

    All this user's posts have been removed.Why?

  • rate this
    +8

    Comment number 130.

    "It is also proud of the fact that it has survived without taxpayer support - unlike the rail industry."
    I guess they construct their own roads then, and don't use taxpayer funded roads ones.

  • rate this
    +1

    Comment number 129.

    I lived half my life in the US and the long distance busses there are awful. I now live in Mexico and the bus system here is awesome, the luxury busses are wonderful, similar to traveling first class on a plane.

  • rate this
    -4

    Comment number 128.

    Re top rated 3
    Of course if we had decent local schools we would not need to bus our children across towns to the parents' preferred school and then they'd be able to walk to school! Then we would not have traffic jams caused by parents OR buses! Sadly, where I live, mass immigration has created such a huge mismatch between school provision and population that walking is impractical for many.

  • rate this
    +3

    Comment number 127.

    My last trip on Greyhound was in 2007 from WA to TX via Salt Lake City. Horrendous!! The bus was ancient and arrived at SLC after 5pm. No food store open in the Terminal and the connection bus had left. Passengers tried to get answers from the woman on the desk and she called over a security guard who stood with his hand on his gun until we dispersed to wait the next bus 12 hours later...

  • rate this
    +2

    Comment number 126.

    I have travelled on the Megabus route from NYC to Washington. The service was excellent, the bus was clean driver couteous and the buss had wifi as well as charging points.
    This is a complete contrast to some of the Megabus routes I have travelled in the UK and that shouldnt be the case

  • rate this
    +3

    Comment number 125.

    "122.
    paulmerhaba

    There aren't many stirring songs written about bus travel, are there?"


    There's always Simon & Garfunkel's 'America'.

  • rate this
    +6

    Comment number 124.

    122.paulmerhaba - the wheels on the bus go round and round.....

  • rate this
    +2

    Comment number 123.

    THe problem with city transport schemes in the US (the underlying mechanism to get people to use Transport) is that they rung very infrequently, and when they don't passengers they cut service... the problem is that the reason people don't use the service is it is too infrequent in the first place.. catch22 i think?

 

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