Geek chic fashion trickles down into the mainstream
15 November 2011 Last updated at 03:30 GMT
Clothing fashions worn by technology-obsessed internet junkies are now trickling down into closets across America.
At the recent Geek 2 Chic fashion show in the US state of Maryland, Microsoft and Bloomingdale's department store took two dozen internet entrepreneurs and asked them to walk the catwalk.
Produced by the BBC's Matt Danzico