10 May 2012
Last updated at 13:48
The British-born celebrity hairdresser Vidal Sassoon has died at his home in Los Angeles, aged 84.
Sassoon is regarded as one of the best-known hairdressers of his generation. The creator of the "bob" hairstyle, he was best known for his short, geometric cuts, the style which succeeded the bouffant styles trendy in the 1950s.
He opened his first salon in London in 1954 and gave what he called "geometry" and "architectural shapes" to hair.
One of his best-known clients was Mary Quant, the British fashion designer who popularised the mini-skirt. Quant called Sassoon the "Chanel of hair".
He not only he revolutionised hairdressing but went on to found a multi-million-pound international hair and beauty products empire, making him a worldwide household name.
He was famously flown to the US set of movie Rosemary's Baby to specifically cut the hair of lead actress Mia Farrow.
Sassoon was also a huge fan of Chelsea football club, having attended his first game as a 14 year old. He was also good friends with the club's striker Peter Osgood.
His private life attracted as much publicity as his business success. He divorced three times and married his fourth wife, Ronnie in 1992.
He also campaigned against anti-Semitism, establishing the Vidal Sassoon International Center for the Study of Antisemitism at the Hebrew University of Jerusalem in the 1980s. He was appointed Commander of the Order of the British Empire (CBE) in the 2009 Birthday Honours.
"My idea was to cut shape into the hair, to use it like fabric and take away everything that was superfluous," Sassoon said in 1993 in an interview with the Los Angeles Times. "Women were going back to work, they were assuming their own power. They didn't have time to sit under the dryer anymore."