Skin cancer: Package holidays blamed for rise
21 April 2014 Last updated at 06:49 BST
The most dangerous form of skin cancer is now five times more common than it was in the 1970s.
Cancer Research UK's latest figures reveal 13,000 people now develop malignant melanoma each year.
The charity says the dramatic rise can be partly attributed to the increasing popularity of package holidays and to more people using sunbeds.
Ben Geoghegan reports.