Tax fizzy drinks and ban junk food ads, say doctors
18 February 2013 Last updated at 06:10 GMT
Fizzy drinks should be heavily taxed and junk food adverts banished until after the television watershed, doctors have said, in a call for action over obesity.
The Academy of Medical Royal Colleges, which represents nearly every doctor in the UK, said ballooning waistlines already constituted a "huge crisis".
Its report said current measures were failing and called for unhealthy foods to be treated more like cigarettes.
The BBC's James Gallagher reports.