What does your daily cup of coffee say about you?

Help

Sales of coffee - both in supermarkets and High Street coffee chains - have held up despite hard economic times.

A new book called Consumed: How Shopping Fed the Class System argues that our coffee consumption is inextricably linked to our identity.

The author of the book, Harry Wallop, says the old class system in which you were defined by where your money came from has been replaced by one based on how you spend it.

He took the Today programme's Evan Davis on a tour of some High Street coffee houses in London to explain his theory.

"I think the social anxieties now are on brands and companies; what you have in your kitchen cupboard, or where you buy your morning cup of coffee," Mr Wallop said.

"Supposedly we are all middle class, and if that is so, how do we distinguish ourselves from each other? And I think people do actually quite enjoy distinguishing themselves."

First broadcast on BBC Radio 4's Today Programme on Monday 28 January 2012.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.