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Aardman animations works on new 'Change4Life 'campaign

7 January 2013 Last updated at 05:22 GMT

Aardman Animations' orange, green and pink clay people are taking on new roles in a government campaign to expose the "hidden nasties" in everyday food.

Steve Harding-Hill, director of the Change4Life project at Aardman Aninations, says this project is very different to the advertisements he normally works on:

"This feels special... We are not just creating animation for animation's sake."