Graphic anti-smoking campaign launched
28 December 2012 Last updated at 06:46 GMT
A series of hard-hitting government adverts featuring people smoking cigarettes with a tumour bulging from them is being launched in England.
The adverts will tell smokers that just 15 cigarettes can cause a mutation that leads to cancerous tumours in what marks a return to shock campaigning.
This £2.7m advertising campaign will appear on TV, online and posters until February.
Dominic Hughes reports.