Graphic anti-smoking ad launched


The new Department of Health anti-smoking television advert

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A series of hard-hitting government adverts featuring people smoking cigarettes with a tumour growing from the end is being launched in England.

The ads will tell smokers that just 15 cigarettes can cause a mutation that leads to cancerous tumours in what marks a return to shock campaigning.

It is eight years since government's "fatty cigarette" anti-smoking adverts appeared.

This £2.7m ad campaign will appear on TV, online and posters until February.

Smokers will also be told about NHS quit kits that are available free from pharmacies.

More than a third of smokers still believe the health risks from smoking are greatly exaggerated, recent statistics from the Department of Health showed.


Chief medical officer Prof Dame Sally Davies said smokers were still underestimating the serious health risks from smoking.

"We want smokers to understand that each packet of cigarettes increases their risk of cancer."

"People will see a man smoking and then a cancer growing out of the cigarette. That is what happens in people's bodies.

"We really want to catch all smokers but particularly the young who won't have seen hard hitting campaigns before. They don't understand what damage is happening in their bodies, what their risks are," she added.

The adverts follow the Stoptober campaign, which saw more than 270,000 sign up in a mass attempt to quit two months ago.

The ad campaign has received the backing of Cancer Research UK.

Its chief executive Dr Harpal Kumar said: "Hard-hitting campaigns such as this illustrate the damage caused by smoking and this can encourage people to quit or may even stop them from starting in the first place."

"Giving up smoking can be extremely difficult, so providing extra motivation and reminding people of just how harmful the habit is can help smokers to take that first step in quitting for good."

The charity said smoking is the single biggest preventable cause of cancer and causes about a quarter of all cancer deaths.


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  • rate this

    Comment number 1200.

    #1187 KJPP

    "Underclass Underdog 50% of smokers die as a direct result of smoking. This is not true of people who drink alcohol."

    -- It depends on quantities of both.

    --one independent smoking study (many years ago) showed that smoking 4 or less cigs/day extended life span.

    -- results were dismissed as an aberration.

  • rate this

    Comment number 1199.

    1192. Underclass Underdog

    What on earth are you on about? Eat my words over the anti-smokers of Germany? All I said was I'd enjoyed someone's link to a Wikipedia page about the Nazis and smoking. You really are a bit strange to be honest.

  • rate this

    Comment number 1198.

    I hate smokers. I dont mind if they kill themselves, but have issues about them taking me with them due to passive smoking.

    Their selfish and dont see why I should put up with them breathing smoke into the atmosphere, just because they have no willpower or can't admit their hooked on an obvious bad drug.

  • rate this

    Comment number 1197.

    Everyone is going to die.

    Why so much fuss about this particular expedient to that end?

  • rate this

    Comment number 1196.

    How many people do you hear about having a smoke and then smashing up the town centre because they are erm, drunk on nicotine? How many drivers cause mass chaos after having a few cigs? How many people are murdered in nicotine fuelled brawls? How many mp's smoke taxpayer funded cigs?

    I could go on but, just compare that to how many do these things under influence of alcohol.


  • rate this

    Comment number 1195.

    Great, a truthful and sensible advert. So just a thought, we have'nt seen much in the way of AIDS awareness lately, so what can we expect to be in store for this campaign - photographs of genitalia dripping with gonhorrea? TV video ad's of the diseased going mad with tertiary syphilis?

  • rate this

    Comment number 1194.

    1171. wizardry
    >>>...and about a quarter of the population smokes - this tells me it actually doesn't make any difference.

    So, is your contention that setting fire to tobacco & deliberately breathing as much of the resulting smoke down deep into your lungs does you no harm? If so, you might like to google "cilia lungs" and if you have been smoking a long time "COPD".

  • rate this

    Comment number 1193.

    Facts -
    £12B tax revenue...
    £3B smoking related cost to NHS (All illnesses - not just cancer) ...
    This ties in with the article - 3/4 of people that die with cancer DON'T smoke. So as it stands - it appears the smokers are paying for the majority. All you smokers - carry on as your'e keeping the NHS alive. To those who don't smoke-don't kill the golden goose and blame all on the smokers...

  • rate this

    Comment number 1192.

    1182. Anglerfish

    I somehow knew you would have a change of opinion once you were made to eat your words over the anti smokers of Germany. You liberal anti all brigade usually do.

    1187. KJPP

    Go into your town centre on fri night, if you dare, and then come back and tell me if smoking causes this.

    Fact, alcohol is far more harmful to both people and society than smoking.

  • rate this

    Comment number 1191.

    A healthy debate is always good...If you can remove those who feel they have to personally attack others..Now that is not a healthy debate!! Before I take myself off to bed I will say this...I treat more people for alcohol inflicted illness and injury than I do smoking on a weekend shift...Also having lost my mum 4 months ago and a non smoker...Food for thought. Goodnight.

  • rate this

    Comment number 1190.

    Right, that does it. Last time this coalition demonise me for smoking while making me pay an arm and a leg in tax for doing so.
    I'm voting for UKIP.

  • rate this

    Comment number 1189.

    Gotta love the choice of that cold eyed selfish looking guy on the still frame accompanying this story.

  • rate this

    Comment number 1188.

    Tio Terry.
    Ya ya. Neg

  • rate this

    Comment number 1187.

    Underclass Underdog 50% of smokers die as a direct result of smoking. This is not true of people who drink alcohol.

  • rate this

    Comment number 1186.

    Smokers get hounded, even when following the law to a tee.

    Drinkers get extra benefits to fund their habits, even though they cost society far more in every way.

    Please stop attacking the smokers. Most of whom actually contribute to society. As opposed to the drinkers who only take from it. You can't deride one whilst protecting the other. And smoking is far less harmful than the booze you love

  • rate this

    Comment number 1185.

    The easiest way to stop is to stop buying them.
    Poster adverts have little or no effect.

  • rate this

    Comment number 1184.

    #1180 UU

    "And when you see a man drunken say in your heart, “Mayhap he sought escape from something still more unbeautiful.” (Kahil Gibran)

    -- No cigs.

  • rate this

    Comment number 1183.


    National Insurance any better in terms of returns for financial contribution?

  • rate this

    Comment number 1182.

    1180 Underclass Underdog

    I think you misjudge the number of anti-smokers posting today. Anti-smoking, yes, but that's not the same thing ... unless you're so ashamed of your habit that it makes you paranoid. I don't mind at all if other people smoke. I'm not selfish enough to smoke but it's not my business if others are.

  • rate this

    Comment number 1181.

    I wonder if the bookies are taking odds on how many complaints this'll get and when it'll get banned/time restricted by the ASA... I'm guessing around 2000 to 3000 and probably some time in mid January.


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