Prof Mark Bellis: 'We have to change our culture of drunkenness'
1 September 2010 Last updated at 10:30 BST
There are stark geographical divisions in the toll alcohol takes on health in England, with men in the North West more likely to die prematurely than those in the South East, figures show.
Data collected by the North West Public Health Observatory shows almost 16,000 people died in England last year as a result of alcohol-related harm.
Professor Mark Bellis, director of the observatory, analyses the data.