Should doctors pull their punches over a patient's weight?
29 July 2010 Last updated at 10:38 BST
Doctors need to be more direct when they are dealing with overweight patients, according to the government's health minister.
Anne Milton says she believes people would be more likely to go on a diet if they were told outright that they were fat rather than the more technical medical term, obese.
Is brutal honesty the best policy on this issue?
The BBC talked to Dr Rosemary Leonard and Marsha Coupé, who specialises in plus-size marketing.